The Polaris 120 comes in a shiny black package with the Switech name at the top, a window to look at the fan and a bit of the fins, with the Polaris 120 naming at the bottom.
This side simply carries an image of the Polaris 120 with the fan installed on the cooler.
On the back in all white text, Swiftech displays the dimensions and weight at the top, fan information in the middle, and compatibility at the bottom.
The last side of the packaging holds five multi-lingual lists of the main features of the cooler. They cover the PWM fan, the five 8mm pipes, the heat pipe arrangement, the channeled airflow, and the direct contact of the pipes to the CPU.
When you first open the top of the box you find a white cardboard box full of hardware. It kept falling over before I could get the image, so I removed it from the image. The cooler is under the hardware surrounded on four sides with this high density foam. The front gets protected by the fan, and the back of the cooler slides just inside the cardboard in the back. Once shipped in another box to get it to my door, there were no issues and I received this cooler in perfect condition.