The front of the box is simple, yet eye catching to draw you in. There isn't a bunch of marketing thrown at you and you get a good view of the power supply itself.
Just when you think you're safe from the endless amounts of marketing, you notice that the front of the box flips up and then BAM! They hit you with everything they've got. At least it is useful information for those that are checking it out on a store shelf.
The back contains the rest of the pertinent information including output specifications, connector availability and cable length. The sides of the box only display Thermaltake and Toughpower logos.