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Facebook again dropping in popularity among teenagers, study indicates

No. 1 social networking site Facebook must do something to appeal more towards teenagers, as the site again dropped in popularity among users 13 to 17 years old, according to a survey conducted by Frank N. Magid Associates. Facebook usage among teenagers dropped from 95 percent in 2012 down to 94 percent in 2013, and further declined in 2014 to 88 percent.

 

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Although 88 percent is still quite impressive, there is growing concern that Facebook no longer is the "in" thing for teenage users. Ironically, Facebook-owned Instagram is cannibalizing its market share, as other social networking websites continue to pressure Facebook. However, Facebook still seems to be in an ideal position to remain the most popular choice among teenagers, even though some have argued that the website has lost its touch.

 

Facebook COO Sheryl Sandberg noted that the "vast majority of US teens are on Facebook, and the majority of US teens use Facebook almost every day." - and Forrester Research numbers found Facebook is still the top social networking website among those aged between 12 and 17.

Twitter co-founder 'doesn't give a s**t' about Instagram numbers

Instagram recently proudly boasted it has more than 300 million monthly active users, as the Facebook-owned company continues to gain popularity. Twitter isn't far behind, with 284 million active users, with 500 million people reached by publicly posted and shared Tweets per month. However, don't count Twitter co-founder Evan Williams as a fan of Instagram's milestone:

 

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"If you think about the impact Twitter has on the world versus Instagram, it's pretty significant," Williams recently said while speaking with Fortune. "It's at least apples to oranges. Twitter is what we wanted it to be. It's this real-time information network where everything in the world that happens on Twitter - important stuff breaks on Twitter and world leaders have conversations on Twitter. If that's happening, I frankly don't give a s**t if Instagram has more people looking at pretty pictures."

 

What Williams said is true: Instagram may have more members, but people around the world flock to Twitter for breaking news. Both social media platforms have plenty of room to continue to grow and develop without disturbing one another, as Twitter tries to close down the gap to Facebook.

Facebook drops Microsoft's Bing search, will unveil its own tool

Facebook has quietly decided to stop showing Microsoft Bing search engine results on its social networking site, as the company continues to develop its own search engine. Facebook plans to roll out a new search tool on Monday so users are able to find past comments, posts and other data published by their friends.

 

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It will be curious to see how Facebook develops its own search tool, as Microsoft, Google, and Yahoo have continually revamped their own search offerings. Furthermore, Facebook has more than 1 billion users and a whopping 1 trillion posts - and despite initial difficulties - will be a crucial endeavor for the No. 1 social networking website.

 

"We're not currently showing Web search results in Facebook Search because we're focused on helping people find what's been shared with them on Facebook," a Facebook spokesperson told Reuters. "We continue to have a great partnership with Microsoft of lots of different areas."

Continue reading 'Facebook drops Microsoft's Bing search, will unveil its own tool' (full post)

Mark Zuckerberg is considering a Facebook 'dislike' button

During a Townhall Q&A session today at Facebook HQ, Zuckerberg teased the idea of a dislike button making its way into the heavyweight social media platform. This Q&A was a bid to connect with the Facebook community and media, with Zuckerberg updating his Facebook page to state "For today's Q&A, people flew in and submitted videos from around the world to ask questions ranging from our plans for improving search and why we update our privacy policy to how Facebook can help create stronger communities."

 

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In this talk, one of the most interesting topics covered was that of the much-discussed 'dislike button' which many users want to see added to Facebook's services. In a short video linked on his Facebook page, 'Zuck' stated that "A lot of times, people share things that are sad, or tough cultural or social things", further opening the need for a dislike button to be implemented.

Continue reading 'Mark Zuckerberg is considering a Facebook 'dislike' button' (full post)

Facebook pledges to help users keep embarrassing photos to themselves

Artificial intelligence is reportedly being designed by Facebook engineers to ask users if they would 'really like to post this photo' when out drinking with their friends. This "deep learning" system will be implemented to analyze photos and other Facebook actions, identifying some later-embarrassing posts and urging you not to publish them for your own good.

 

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Facebook's Chief of Artificial Intelligence Research Lab, Yann LeCun, explained this technology as somewhat of a second (sober) conscience, stating that you should "imagine that you had an intelligent digital assistant which would mediate your interaction with your friends and also with content on Facebook". He went on to explain that the warning message could read something similar to "uh, this is being posted publicly. Are you sure you want your boss and your mother to see this?".

 

Deep learning is said to be a focus of large-name companies in this day and age, boasting big names like Facebook and Google who are heavily researching into this realm of artificial intelligence. Google's purchase of AI start-up Deepmind was their first large foray into the field, of which spawned a computer science research partnership with the well-known Oxford University.

Continue reading 'Facebook pledges to help users keep embarrassing photos to themselves' (full post)

Instagram tops 300 million users, pulling ahead of Twitter

Social networking site Instagram has reached an impressive milestone, surpassing 300 million monthly active users. Those users post 70 million photos per day and help share 2.5 billion daily "likes" while interacting with the website. Facebook purchased Instagram in 2012 for $1 billion, and has been able to help the site grow even further - especially helping the service steadily grow outside the United States.

 

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"We're seeing a lot of people coming in the fashion world, a lot of people coming in, in the youthful teens world, and a lot of people internationally as well," said Kevin Systrom, Instagram CEO, in a statement to CNBC.

 

Facebook has done a good job of bringing advertisers onboard, and Instagram should be able to utilize the experience to further monetize. Instagram first rolled out advertising about six months ago, and while Facebook keeps Instagram's revenue figures private, it would appear the sky is the limit.

Technology companies begin favoring global Facebook pages

We've seen a trend of global technology companies come and go with their local branch Facebook pages, often opening them up in each region and then shutting them down later when they realize how much work and money is required to keep them properly functional.

 

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We've just received information that Corsair are the latest company to do this, shutting down their Australia and New Zealand Facebook page - moving everything to the global page and all under one banner.

 

There are obviously a few positives to keeping it all under one roof, these being things such as: streamline of content delivery, much less work for staff, only one page to distribute advertisements through and the feeling of a larger community (as they're all-in-one place). But, if you've got the local staff there on the ground, I feel that the benefits quite outweigh this.

Continue reading 'Technology companies begin favoring global Facebook pages' (full post)

Social media's face fines for offensive material and harrasment

An anti-trolling legislation is set for implementation on the 3rd of December by the Australian federal government in a bid to fight against cyber-bullying throughout various big-name social media platforms.

 

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If websites like Facebook and Instagram refuse to take down offensive material and harassment, they could face fines of up to $17,000 per day - that is if Australian children are involved.

Continue reading 'Social media's face fines for offensive material and harrasment' (full post)

Syrian Electronic Army hackers have attacked social media websites

The Syrian Electronic Army hacking group have recently attacked the commenting platform Gigya, implementing popups in popular news websites such as The Independent - starting as of early this morning.

 

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The affected websites include large-names such as The Telegraph, CNBC, PC World and The Chicago Tribune. According to Patrick Salyer, Gigya's chief executive, these hackers were able to alter the 'whois' domain registration record for Gigya.

Continue reading 'Syrian Electronic Army hackers have attacked social media websites' (full post)

Tsu, new social network has gained 1 million users in five weeks

What's one of people's favorite things to do these days? Complain about Facebook. For those who wish to do more than simply 'like for world peace', Tsu has offered up their own social networking alternative for those gutsy enough to make the plunge.

 

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The first question you've got to ask is, what does Tsu do differently to the other copious amounts of Facebook alternatives out there? A quick look at their information page points something out straight away - "Social media should be paying you".

 

According to Tsu, you can sign up today - all you need is an invite from another member, or you can use the generic invite that they will provide to you anyway. They believe that they will be leading the 'social revolution', providing 90% of their total revenue from advertising and sales towards their customer base.

Continue reading 'Tsu, new social network has gained 1 million users in five weeks' (full post)

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