Netflix announced today that it is starting a new contest in which $100,000 in prizes will be given away. The number one web based video rental service is calling the contest the Netflix Cloud Prize. The contest is centered around ten categories that each carry a $10k prize to those who can best "improve the features, usability, quality, reliability and security of computing resources" as part of the internet cloud.
The contest can be entered by individuals or teams. This is not Nexflix's first foray into crowd sourcing innovation. Back in 2009 Netflix paid $1 million to BellKor's Pragmatic Chaos, the winners of the Netflix Prize, who created an algorithm that was superior at guessing which movies Netflix users would enjoy.
The Netflix Cloud Prize begins March 13th 2013 and ends September 15th 2013. Winners will be announced in October and prizes paid out in November at the Amazon Web Services Invent conference.