NVIDIA GEFORCE GTX 660 expected in July or August, based on GK106 architecture

We talked about NVIDIA prepping two more GPUs, but at the time we thought they'd be GK104-based. New reports have surfaced, where it might seem like the GEFORCE GTX 660 would be a GK106-based part.

The GTX660 based on the GK106 architecture would sport 768 CUDA cores, 4 SMXs, 64 texture units, 2GB of memory with an interface of 256-bit. Pricing isn't too bad, where we should expect the GTX 660 to hit $349 or so. But, in this market, with this much competition, is that too muhc to pay?

Would you grab one of these GPUs at $349? Or would you be looking at something from Team Red if you were getting into the $350-ish territory? Thoughts?