Last week, I traveled over to Sydney, Australia to be part of AMD's global marketing campaign for its new technologies and a recap of what it has been doing with its various technologies such as Mantle, LiquidVR, and DirectX 12.
The event itself was held in a quiet little bar in Sydney's inner city, where AMD had Garrath Johnson, AMD's Technical Manager for Australia, Terry Makedon who is known as 'CatalystMaker' on Twitter - as the head of Software Strategy as well as Sasa Marinkovic, who is the Head of Software Marketing. They walked everyone through their latest technologies, and some interesting new things to come.
Right now, AMD is in an interesting position: NVIDIA has just unleashed its Maxwell architecture on the 28nm process, while AMD has been waiting to release its new Radeon 300 series, which most people thought they would launch by now. What AMD was able to do at this event was convince people that they can tinker around inside of the current GraphicsCore Next (GCN) architecture, and refresh it with some new technologies to squeeze even more performance out of the GPU.
AMD was able to show us that they have been the leader in various industries for quite some time now, with the chip maker being the first to hit the 1GHz mark, the first with the 64-bit processor and dual and quad-core parts, and introducing a new category of processors: the APU. AMD was also the first to release a commercially available 5GHz processor, and that's not to mention having their APUs in the three consoles on the market right now: the Xbox One, PS4, and Wii U.
The company was quick to mention that it is looking into the future, right up to the 8K resolution. 8K being a huge 7680x4320, has a huge 33 megapixels worth of image to render on the screen. Comparing this to 4K, which has just 8 megapixels, and 1080p with just 2 megapixels. 8K is going to drive up performance demand like nothing we've ever seen before.
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