We've known this day was coming for quite some time, but the real story, aside from the new products introduced today, is how we got here. Executives from both Seagate and Western Digital, two of the three remaining HDD makers, have made some flimsy remarks about solid state drives. In April 2012, Steven Luczo, Seagate CEO said:
"Flash is a complimentary Technology. It's not a competitive technology. Our industry shipped 100 exabytes of data five years ago, 400 exabytes in 2011, and we will probably ship a zettabyte sometime between 2015 and 2016. A zettabyte is equal to all the data that has been digitized from 1957 through 2010. We are going to ship that in one year. So whatever the architecture is, pads, phones, notebooks, ultrabooks, real notebooks, PCs, servers, clouds, one year, a zettabyte - that is all going to be on rotating mass storage."
We managed to track quotes going all the way back to 2008 where executives at both Western Digital and Seagate publicly stated that flash wouldn't take off as a viable consumer technology. Between then and now, both companies have had a change of heart. Nothing could have clarified the mass adaption of solid state in consumer than a recent marketing post on Western Digital's Facebook page advertising the latest VeliciRaptor product, the fastest consumer HDD. Nine out of ten comments mentioned SSD's and proclaimed HDD's dead for boot drives. The remarks were so vicious I actually felt bad for the person in charge of reporting that brutal beating back to management.
Today, Seagate announced their answer to the brutal comments found in discussion threads about their own mechanical based products. Let's take a look at the new flash lineup.