Thin-and-Light Mobile PC Growth Creates Demand for High-Performance, High-Capacity 1.8-inch HDDs
IRVINE, Calif., June 10, 2008 - Toshiba Storage Device Division (SDD), the pioneer in small form factor hard disk drives (HDDs), continues to deliver innovative storage solutions with today's announcement of the industry's highest-capacity series of SATA 1.8-inch HDDs. The new 5,400 RPM HDDs come in single-platter 80GB1 and dual-platter 160GB models, delivering market-leading capacity, high-performance and durability in compact packages for space-efficient mobile PC systems.
The storage capacities offered by the 160GB MK1617GSG and 80GB MK8017GSG mirror those of larger form factor HDDs, while reducing the storage footprint by nearly 40 percent compared with the 2.5-inch form factor. Combined with the new micro-SATA connector, Serial-ATA 1.5Gb/s interface and 5,400 RPM spin speed, the MKxx17GSG series offers small and light-weight solutions at increased data transfer rates for enhanced performance in sub-notebook PCs.
To develop these products, Toshiba applied an extensible platform approach that features a shared architecture base with the company's landmark 2.5-inch HDD product line, ensuring cross-platform compatibility. This approach allows the new 1.8-inch HDDs to leverage proven technologies, as well as certified compliance to the Serial-ATA 2.6 specification.
Tremendous growth in the sub-notebook, thin-and-light mobile PC category has brought 1.8-inch HDDs to the forefront of small form factor computing, accompanied by consumer expectations for a computing experience equal to larger-sized mobile PCs and storage capacities that rival desktop PC systems.
According to IDC, the thin-and-light mobile PC category is forecasted to experience a 54 percent CAGR worldwide from 2006 to 20112, driven by interest from the consumer market segment and fueled by advancements in mobile processors and wireless connectivity. As a result, IDC projects 1.8-inch HDD shipments will grow to more than 26 million units by 2012, with a 58 percent CAGR attributed to portable PC integration3.
"Toshiba's eight years in perfecting 1.8-inch HDD technology puts us in a unique position to address explosive growth in the mobility segment with proven products that deliver the performance and capacity that system manufacturers need," said Maciek Brzeski, vice president of marketing at Toshiba Storage Device Division. "At these capacities, our 1.8-inch HDDs are enabling the miniaturization of mobile PCs by providing better power consumption efficiency and improved ruggedness over larger form factors. We continue to see healthy opportunity for 1.8-inch HDD growth and adoption in the mobile PC arena, particularly in thin-and-light, sub-notebook, tablet PC and extreme mobility devices."
With more than 60 million 1.8-inch HDDs shipped worldwide since 2000, Toshiba has consistently held the number one position in the 1.8-inch HDD segment since entering the market in 2000. The company is now shipping its 17th generation of 1.8-inch HDDs and has brought to market more than 25 different models.
Toshiba's new 80GB and 160GB HDDs will ship to PC manufacturers and distribution partners in August 2008. Interested developers and design engineers can visit www.toshibastorage.com for more information on Toshiba's line of leading-industry 1.8-inch HDDs.
About Toshiba Storage Device Division
Toshiba SDD, a division of Toshiba America Information Systems, Inc., leads the market in the development, design and manufacturing of small form factor 2.5-inch and 1.8-inch hard disk drives. Toshiba SDD markets high-quality peripherals to original equipment manufacturers, value-added resellers, value-added dealers, systems integrators, distributors and retailers in the United States. Inherent in the Toshiba storage family are the high-quality engineering and manufacturing capabilities that have established Toshiba products as worldwide leaders. For more information, visit www.toshibastorage.com.
About Toshiba America Information Systems, Inc. (TAIS)
Headquartered in Irvine, Calif., TAIS is comprised of four business units: Digital Products Division, Imaging Systems Division, Storage Device Division and Telecommunication Systems Division. Together, these divisions provide mobile products and solutions, including industry-leading portable computers; projectors; imaging products for the security, medical and manufacturing markets; storage products for automotive, computer and consumer electronics applications; and telephony equipment and associated applications.
TAIS provides sales, marketing and services for its wide range of information products in the United States and Latin America. TAIS is an independent operating company owned by Toshiba America, Inc., a subsidiary of Toshiba Corporation, which is a global leader in high technology and integrated manufacturing of electrical and electronic components, products and systems, as well as major infrastructure systems. Toshiba has more than 191,000 employees worldwide and annual sales of over U.S. $60 billion (FY2006). For more information on Toshiba's leading innovations, visit the company's Web site at www.toshiba.com.
© 2008 Toshiba America Information Systems, Inc. All product, service and company names are trademarks, registered trademarks or service marks of their respective owners. Information including without limitation product prices, specifications, availability, content of services, and contact information is subject to change without notice.
Last updated: Apr 7, 2020 at 11:57 am CDT