JBL and Under Armour Usher in New Standard for Wireless Sport Headphones

HARMAN International Industries, Incorporated (NYSE:HAR), the premier connected technologies company for automotive, consumer and enterprise markets, and Under Armour (NYSE:UA) today announced a strategic partnership to bring connected health and fitness technology to consumers. The first products to market feature a line of wireless sport headphones - UA Headphones Wireless Heart Rate and UA Headphones Wireless, both Engineered by JBL.

The flagship model, UA Headphones Wireless Heart Rate - Engineered by JBL, provides instant heart rate measured directly from the ear at the touch of a button, letting athletes fully embrace their workout without the need to pause to check a band, watch or phone. With a built-in connection to UA Record, Under Armour's definitive health and fitness platform, these headphones constantly stream heart rate data to keep athletes synced with their fitness goals 24/7/365.

Pairing JBL's signature sound with Under Armour's best-in-class standards for premium sport performance, both models of headphones are built for durability and feature an IPX 5 rating built to withstand sweat and water. In addition, JBL's Twistlock technology guarantees the headphones will never fall out while the Flexsoft finishing provides long-lasting comfort. Launching a fully wireless line means less hassle in the weight room or on the pavement for a more focused workout every time.

Athletes that purchase the UA Headphones Wireless Heart Rate and UA Headphones Wireless will receive a complimentary 12-month MapMyFitness Premium subscription, valued at $29.99. MapMyFitness is a part of the Under Armour Connected Fitness suite of apps, with a global community of more than 155 million people worldwide. MapMyFitness allows members to track, analyze, and share more than 600 types of fitness activities.

"Today's consumers demand the best in sport equipment, defining high performance in terms of form, function and design. The UA Headphones Wireless Heart Rate and UA Headphones Wireless exceed those demands, providing seamless connectivity, impressive ergonomics and, as always, a powerful acoustic experience from JBL," said Michael Mauser, President, Lifestyle Audio Division, HARMAN.

"Only JBL's authority in audio and expertise designing for athletes met our high standards for this partnership. We are excited to launch this collaboration with two incredible offerings and eager to bring to market new and meaningful innovations that will expand the world of connected fitness for our athletes," said Robin Thurston, Chief Digital Officer at Under Armour.

The UA wireless sport headphones line consists of two feature-packed options: the UA Headphones Wireless Heart Rate and the UA Headphones Wireless, both Engineered by JBL.

UA Headphones Wireless Heart Rate - Engineered by JBL Features:

• Instant heart rate monitoring technology at the touch of a button
• Bluetooth 4.1
• JBL Signature Sound
• Twistlock Technology - guaranteed never to fall out
• Flexsoft Comfort Fit
• Three button mic with volume, music and call control
• Sweat Proof with IPX 5 rating
• Up to 5 hours of playback time
• 12-month MapMyFitness Premium membership

UA Headphones Wireless - Engineered by JBL Features:

• Bluetooth 4.0
• JBL Signature Sound
• Twistlock Technology - guaranteed never to fall out
• Flexsoft Comfort Fit
• Three button mic with volume, music and call control
• Sweat Proof with IPX 5 rating
• Up to 8 hours of playback time
• 12-month MapMyFitness Premium membership

Available for pre-order starting January 5, 2016 at JBL.com/Under-Armour and UnderArmour.com, the UA Headphones Wireless - Engineered by JBL retails for $180.00. The UA Headphones Wireless Heart Rate - Engineered by JBL will hit shelves late spring 2016 and can be purchased for $250.00.

Last updated: Apr 7, 2020 at 12:10 pm CDT