This is the top of the outer packaging and only one of the few sides of the plain cardboard packaging that has anything printed on it. Here we get just the name of the company next to their logo.
Both sides of the packaging are the same and offer the name of the included cooler with some of the socket support listed with it. At the bottom they give you the web address to either investigate the product a little more or to show where to go if you have any issues.
I took this image to show you I wasn't kidding around. Very little goes into the outer packaging so that Thermalright can take that money and put it into the cooler, where it matters.
Opening the packaging you are given the paperwork and a sticker to remove before pulling out the dense foam inner packaging.
With a protective thin layer at the top and bottom and the two piece foam packaging to surround the cooler and fans, Thermalright makes sure your product arrives unmolested.
All of the components are kept in separated compartments - the fans on the outside and the cooler body in the middle.
The hardware box is shipped in the body of the cooler.