Kingwin uses the same design on the packaging that we saw with the LZP-550, albeit in a different box.
The back has quite a bit of information on it. Perhaps they don't stress enough that the unit has selectable fan modes (as indicated by the graph) so that the unit can operate fanless until it gets too hot. The unit will stay fanless until it nears 70C in temp. Once this happens, active cooling kicks in until the unit reaches about 50C and then turns off again.
No useful information on the top of the box.
Or the bottom...
One side lets us know it has "Crystal Cube Connectors." It's just a fancy name for modular connectors.
Finally, some specifications on the other side.