I'm a huge fan of Sapphire and I really love what they're doing these days in thinking outside the box. Sometimes I feel they're spending a little bit too much time doing this and forgetting about some much loved series like the ATOMIC when it comes to the video card market, but none the less, they've shown us a great X58 motherboard and mini PC.
The P67 Pure Black, though? - I'm just not feeling it like I have many of their other products. Don't get me wrong, it's a good board, but the market is full of good boards. The problem is, the market is also full of great boards and at $229 US the P67 Pure Black doesn't seem as strong as its competitors.
You get this overall feeling that while Sapphire have really got a great grasp on what's happening with the X58 platform, they're still finding their feet with the P67 one. The issue of our network port falling over when we upped the BCLK was a pain and with the X58 Pure Black being such a good overclocking board this just seemed like a really random issue to be present.
A good chunk of the expense on the board would have to be the Lucid integration, but it seems like a lot of marketing jibber jabber, versus a feature that you would really make use of. If you wanted this feature then it's not a bad price at all, but the amount of people who will want it are going to be smaller than the people who don't want it.
We see plenty of great products from Sapphire and we see plenty of great motherboards from other companies. The P67 Pure Black while being a good motherboard, isn't a great one. The fact that Sapphire has shown us something so strong with the X58 Pure Black as well means that the company is more than capable of offering us something killer. They just really need to find their footing in this segment.