In typical Scythe fashion there is a lot of information to be found on their packaging. Here is an image of the Ninja 3 with compatibility, the passive ability, and the fan and mounting back plate are highlighted all around it.
Three key features are listed on this panel. Starting off is the M.A.P.S. or Multiple Airflow Pass-thru Structure, which maximizes the airflow of the Slip Stream Fan. Then there is the F.M.S.B.2 or the Flip Mount Super Back-Plate 2 for improved ease of installation. Lastly, they cover the Slip Stream 120mm fan, its connector, and its controller.
The rear of the Ninja 3 packaging is where all of the Scythe company and site information can be found. The majority of the panel covers the warranty information, and at the bottom their cautionary statements about the cooler and electric components.
The last panel also holds a bunch of valuable information to the buyer. There are three images at the left of the base and both the AMD and Intel mounting systems. To the right of that you will find a full parts list, minus the fan. At the very bottom you will find a multi-lingual chart with all the specifications.