Entertainment is supposed to be fun. But in reality, getting everything to work can be the exact opposite-moving files between your computers, endless syncing across your devices, and wires…lots of wires. Today we're eliminating all that hassle with Google Play, a digital entertainment destination where you can find, enjoy and share your favorite music, movies, books and apps on the web and on your Android phone or tablet. Google Play is entirely cloud-based so all your music, movies, books and apps are stored online, always available to you, and you never have to worry about losing them or moving them again.

With Google Play you can:

Store up to 20,000 songs for free and buy millions of new tracks

Download more than 450,000 Android apps and games

Browse the world's largest selection of eBooks

Rent thousands of your favorite movies, including new releases and HD titles

Starting today, Android Market, Google Music and the Google eBookstore will become part of Google Play. On your Android phone or tablet, we'll be upgrading the Android Market app to the Google Play Store app over the coming days. Your videos, books and music apps (in countries where they are available) will also be upgraded to Google Play Movies, Google Play Books and Google Play Music apps. The music, movies, books and apps you've purchased will continue to be available to you through Google Play-simply log in with your Google account like always.

To celebrate, we'll be offering a different album, book, video rental and Android app at a special price each day for the next week in our "7 Days to Play" sale. In the U.S., today's titles include the collection of top 40 hits Now That's What I Call Music 41, the popular game Where's My Water, the novel Extremely Loud and Incredibly Close and the movie Puncture for just 25 cents each. In addition, you'll find great collections of hip-hop, rock and country albums for $3.99 all week, detective novels from $2.99, some of our editorial team's favorite movies from 99 cents, and our favorite apps from 49 cents.

In the U.S., music, movies, books and Android apps are available in Google Play. In Canada and the U.K., we'll offer movies, books and Android apps; in Australia, books and apps; and in Japan, movies and apps. Everywhere else, Google Play will be the new home for Android apps. Our long-term goal is to roll out as many different types of content as possible to people around the world, and we'll keep adding new content to keep it fresh.

To learn more, head over to play.google.com/about or keep up with the latest on our Google+ page. If you're headed to Austin later this week for South by Southwest, come to the Google Village to see Google Play in action. We can't wait for you to try Google Play and experience a simpler way to manage your entertainment.