WD Launches New Limited Edition Designs for My Passport Essential Hard Drive
WD, the world's leader in external storage solutions, today introduced its new 500 GB My Passport Essential limited edition designs portable hard drives, available exclusively at Best Buy and the WD Store. Consumers can choose from several unique designs that appeal to a wide variety of personal styles, ranging from outdoor enthusiasts to urban trendsetters.
Designed by students at California State University, Long Beach's Industrial Design program, the drives are available in the following styles: Boom Box, Black Hole, Cityscape, Fuchsia Leaf and Wave. The decorative patterns are especially geared for students who want to express their individual style while choosing a reliable, ultra-portable place to store their media and back up their valuable work.
The drives are Windows compatible and include WD SmartWare software, which provides a simple, visual method for backup using a single-screen view of the drive's contents.
"The contents of individuals' portable storage contain all the ways they express themselves - music, images, and videos - and tell a story about who they are," said Dale Pistilli, vice president of marketing of WD's branded products group. "Expressing individual style is important. That's why we teamed up with California State University, Long Beach design students, who have their finger on the latest fashion trends."
My Passport Essential limited edition designs portable drives also feature user-selected password protection combined with 256-bit hardware-based encryption. Typically found only on much more expensive drive systems, the encryption acts as a virtual padlock to keep users' data private.
Price and Availability
The new My Passport Essential limited edition designs are offered in 500 GB and have a 2-year limited warranty. My Passport Essential limited edition designs are now available exclusively at Best Buy and online at http://www.wdstore.com. MSRP is $119.99 USD.
Latest News Posts
- Fuel cell maker teases 7-day battery life on smartphones inevitable
- Uber drops its 5% fee in London, to get taxi drivers using Uber
- Micron updates GDDR5X progression, volume production this summer
- Oculus Rift-ready gaming PC pre-orders will open on February 16
- Windows 10 changelog site launched
- Cougar 450M Ambidextrous Optical Gaming Mouse Review
- ASRock Fatal1ty Gaming Z170 Gaming K4 - Only Posts with one memory stick
- TP-LINK Archer C2600 MU-MIMO Wireless Dual-Band Router Review
- [SSD compatibility question] GA-X58A-UD3R with Samsung EVO Pro SSD
- The Hateful Eight (2015) Cinema Movie Review
- ESL Hearthstone Legendary Series returns to Intel Extreme Masters Katowice 2016
- HIDEO KOJIMA AND GUILLERMO DEL TORO CONFIRMED AS D.I.C.E. SUMMIT KEYNOTE SPEAKERS
- Toshiba Introduces the Next Generation OCZ Trion 150 Series Solid-State Drive Series
- Thermaltake Kicks Off 2016 MFC (Modding Fighting Championship)
- AMD Offers New Thermal Solutions and New Processors for Reliable, Near-Silent Performance