ArcSoft TotalMedia Theatre Supports NVIDIA CUDA

ArcSoft, Inc. announced today that ArcSoft TotalMedia Theatre, its universal multimedia player, now supports NVIDIA CUDA which provides DVD upscaling through Graphics Processing Units (GPUs).

Devising its SimHD post processing technology with NVIDIA CUDA, ArcSoft is accelerating TotalMedia Theatres DVD upscale performance on GPUs to deliver viewers a close-to-HD video from the standard definition multimedia files and DVDs, offering them a sharper and more vivid picture in real time.

"The newly released, CUDA-powered SimHD technology is available in TotalMedia Theatre to allow viewers to obtain a HD-like viewing experience from not only DVDs, but also other standard definition multimedia files,"said George Tang, ArcSoft Vice President and General Manager of Video and Home Entertainment Group. "We are pleased to be partnering with NVIDIA to deliver excellence in high-definition video on the PC."

"CUDA provides our software partners an environment to develop high-level applications utilizing NVIDIA GPU accelerations," said Patrick Beaulieu, NVIDIAs Product Marketing Manager, Multimedia Group. "ArcSoft SimHD technology in TotalMedia Theatre sets a great example which harnesses the power of NVIDIA GPUs for much-enhanced video processing."

TotalMedia Theatre utilizes general purpose GPUs (GPGPU) to provide sufficient power for intensive post processing technology such as SimHD. The application is compatible for use with NVIDIA GeForce 8 and 9 series GPUs. ArcSoft will continue working to deploy other technologies on NVIDIA CUDA.

ArcSoft TotalMedia Theatre with SimHD technology will be available in Q4, 2008. For a live demonstration, visit NVIDIA (booth 220) at NVISION 08, taking place at the San Jos McEnery Convention Center in downtown San Jose, CA. For more information about the product, please visit http://www.arcsoft.com/intouch/totalmediatheatrepr.

About NVIDIA

NVIDIA is the world leader in visual computing technologies and the inventor of the GPU, a high-performance processor which generates breathtaking, interactive graphics on workstations, personal computers, game consoles, and mobile devices. NVIDIA serves the entertainment and consumer market with its GeForce graphics products, the professional design and visualization market with its Quadro graphics products, and the high-performance computing market with its Tesla computing solutions products. NVIDIA is headquartered in Santa Clara, Calif. and has offices throughout Asia, Europe, and the Americas. NVIDIA's inaugural NVISION 08 conference will be held August 25-27, 2008 in San Jose, California. For more information, visit http://www.nvidia.com and http://www.nvision2008.com.

About ArcSoft

ArcSoft, Inc. is an industry leading software developer of multimedia technologies and applications across desktop and embedded platforms. Working closely with major OEM manufacturers, ArcSoft offers a full line of imaging and video solutions that enhance the features, performance, and user experience of mobile phones, digital cameras, optical drives, personal computers, and consumer electronics devices. For further details, visit http://www.arcsoft.com.
(C) 2008.

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