SEAGATE AND AMD UNVEIL WORLD'S FIRST DEMONSTRATION OF SERIAL ATA
6GIGABIT/SECOND TECHNOLOGY FOR HIGH-SPEED PC APPLICATIONS

 

SCOTTS VALLEY, Calif. - March 9, 2009 - Seagate (NASDAQ:STX), teaming with microprocessor manufacturing leader Advanced Micro Devices (AMD) at the Everything Channel Xchange Conference in New Orleans this week, today unveiled the world's first public demonstration of next-generation high-speed data transfer - Serial ATA 6Gigabit/second - for bandwidth-hungry desktop and laptop PC applications including gaming, streaming video and graphics multimedia.

 

The Serial ATA (SATA) 6Gb/second storage interface will deliver the highest performance - burst speeds of up to 6Gigabits per second - for all PC applications, maintain backward compatibility with the SATA 3Gb/second and SATA 1.5Gb/second interfaces, and use the same cables and connectors as previous SATA generations to ease integration. The third generation of the mainstream storage interface for desktop and notebook computers also enhances power efficiency and improves Native Command Queuing, a SATA feature, to increase overall system performance and data transfer speeds of mainstream PC applications but especially applications with heavily transactional workloads such as scientific modeling and forecasting, and engineering design and simulation.

 

"The increasing reliance of consumers and businesses worldwide on digital information is giving rise to gaming, digital video and audio, streaming video, graphics and other applications that require even more bandwidth, driving demand for PC interfaces that can carry even more digital content," said Joan Motsinger, Seagate vice president of Personal Systems Marketing and Strategy. "The SATA 6Gb/second storage interface will meet this demand for higher-bandwidth PCs. Seagate has a long history of being first to market with new technologies such as Serial ATA, perpendicular recording and self-encrypting drives, and is pleased to be teaming with AMD to stage the world's first public demonstration of SATA 6Gb/second storage."

 

"AMD strives to deliver platform technology that our technology partners can use to create high- performance desktop and laptop PCs," said Leslie Sobon, vice president of Product Marketing, AMD. "The new SATA 6Gb/second technology not only incorporates the best features of previous SATA generations but also includes new enhancements. This innovation enables AMD to continue to evolve its technology platforms and to develop low-cost designs that our technology partners can use to improve their own PC and laptop products."

 

The Seagate and AMD demonstration features two Seagate SATA disk drives - one a shipping Barracuda® 7200.12 3Gb/second hard drive and the other a prototype Barracuda 6Gb/second drive - in a desktop PC to show the performance difference between the two generations. The PC is powered by an AMD prototype SATA 6Gb/second chipset. The Seagate SATA 3Gb/second drive runs at more than 2.5Gigabits per second and the SATA 6Gb/second drive at 5.5Gigabits per second, with the performance of each storage interface displayed on the PC monitor.

 

Serial ATA 6Gb/second - Blazing speed for next-generation personal computing
Serial ATA (SATA), the mainstream storage interface for desktop and notebook disk drives, is currently available in two speeds - 3Gb/second and 1.5Gb/second. SATA 6Gb/second was developed by the Serial ATA International Organization (SATA-IO) under the Serial ATA Revision 3.0 specification.

 

In keeping with SATA-IO objectives for designing a low-cost interface for desktop and notebook PCs, SATA 6Gb/second maintains the low cost and low-power design requirements of previous SATA generations, and is designed to be backward compatible with SATA 3Gb/second connectors, cables and other hardware.

 

About Seagate
Seagate is the worldwide leader in the design, manufacture and marketing of hard disc drives and storage solutions, providing products for a wide-range of applications, including Enterprise, Desktop, Mobile Computing, Consumer Electronics and Branded Solutions. Seagate's business model leverages technology leadership and world-class manufacturing to deliver industry-leading innovation and quality to its global customers, with the goal of being the time-to-market leader in all markets in which it participates. The company is committed to providing award-winning products, customer support and reliability to meet the world's growing demand for information storage. Seagate can be found around the globe and at http://www.seagate.com.