We all know social media is enjoyed and used on a daily (and minute-by-minute) basis by billions of people across the world, but by 2019 - social media advertising budgets will balloon out to a massive $50 billion according to French advertising Publicis Group Publicity Zenith (Zenith Optimedia).
On Monday, the group predicted that by 2020, global social media advertising spending will reach $50 billion, exceeding newspaper advertising. Power Communications is estimating by 2019 that global social media spending will account for 20% of total internet advertising - or $50 billion, just 1% lower than newspaper advertiser spending.
By 2020, social media spending will easily exceed newspaper ads - and most likely, even before then at the rate we're seeing. Online vide advertising is also growing, where by 2019 it's expected to reach $35.4 billion, higher than radio ads, but lower than TV advertising.
First Facebook accidentally flagged their boss as deceased, and now Twitter has suspended their CEO Jack Dorsey.
So the CEO of Twitter is suspended. On Twitter. pic.twitter.com/XCC2MP4EDJ— drew olanoff 📎 (@yoda) November 23, 2016
Dorsey didn't have access to his Twitter account for a short period, and once he returned he wrote that the "account suspension was an internal mistake."
During Friday, Facebook experienced some issues that resulted in showing memorialized accounts for many users that were still alive. This bug caused quite a stir among users, and people worldwide were affected by it.
In an official statement given to the Mashable, Facebook apologized for their error.
For a brief period today, a message meant for memorialized profiles was mistakenly posted to other accounts. This was a terrible error that we have now fixed. We are very sorry that this happened and we worked as quickly as possible to fix it.
Facebook is experiencing some issues today and it appears people worldwide have been affected by it. You might notice bugs like getting a notification that someone commented your post and then that comment won't be visible to you.
But another Facebook bug caused quite a stir among users. Facebook is pronouncing people dead. When you visit someone's profile, you will see that Facebook made somewhat of a memorial for that person. Facebook pronounced me dead also, and wrote on my profile:
Remembering Lana Jelić. We hope people who love Lana will find comfort in the things others share to remember and celebrate life. Learn more about memorialized accounts and the legacy contact setting on Facebook.
You can only imagine how shocking this was to my friends and family.
Facebook introduced Halloween reactions to help their users get into the Halloween spirit. Now, they have announced another Haloween-themed feature - masks in Facebook Live.
Masks will be rolling out over the next few days for people using Facebook Live on iOS in the US, UK, and New Zealand. In the coming months, the masks will be available to people sharing live video via Android devices and in more countries.
The limited edition will feature masks like a skull, an evil queen, a pumpkin and a witch. A selection of masks will continue to be available after Halloween.
It's the scariest month of the year, and Facebook knows it. The internet giant has announced they are launching a set of limited edition Halloween reactions that turn the regular reactions into Halloween-themed symbols.
The limited edition reactions won't be available in every country, just a few select ones. Facebook said in their official announcement they hope these features will help their users celebrate Halloween with friends.
The Halloween edition of Facebook reactions will turn the Like reaction into a skeletal thumbs up, Love reaction will become a candy, Laugh will turn into a laughing witch, Wow reaction will be a ghost, Frankenstein will replace the Sad reaction, and Angry reaction will become a scowling pumpkin.
The most popular photo-sharing app celebrates its 6th birthday. In its six years of existence, Instagram has grown into an independent social network.
Instagram was created by Kevin Systrom and Mike Krieger and launched in October 2010 as a free mobile app. The service rapidly gained popularity, with over 100 million active users as of April 2012 and over 300 million as of December 2014. The latest numbers show that Instagram has more than 400 million active users, more than Twitter.
Facebook has introduced Marketplace, an online destination where you can buy and sell items with people in your community, on Monday. However, it didn't take long for the users to start exploiting this tool.
Drugs, animals, sexual favors, weapons and a whole range of forbidden items were listed on Facebook's Marketplace. Those items clearly violate the terms of service.
Mary Ku, Director of Product Management, apologized to the users stating that the technical problem prevented them from recognizing and removing posts that violate the rules.
Facebook is shifting in a new direction with its introduction of Marketplace, a new place where Facebook users can buy and sell goods in their local communities. The social network says that 450 million people usually utilize buying or selling groups in order to buy stuff.
Marketplace is an easy-to-use extension of Facebook through a simple shop icon in the bottom of the tab of Facebook, this tab will display the items that people are selling, near to where you live. You can also run a search for a specific item that you're after, with the items sorted in various categories like Household, Electronics, and more.
Tapping a listing of a product will display more details on it, with photos and a description from the seller. If you want to keep an eye on a product, you can save it for later, but you'll need to personally contact the seller for payment details. You'll also need to work out the delivery of the item yourself, too.
Announced in May, Twitter has finally implemented changes to its 140 character limit.
The limit still remains, of course, but in modified form: now photos, quoted tweets, polls, GIFs, and basically anything that isn't original, raw text will no longer count toward it. The result: a much more convenient experience when tweeting anything but text or in addition to text.
Posting images or videos not uploaded to Twitter directly will still count, however, which has the inadvertent benefit of encouraging users to employ Twitter's side services.