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Fans of social networking in the US really like to spend their time on Facebook. New statistics showing the usage of the site have turned up and show that the average American spends 40 minutes each day using the site. Facebook CEO Mark Zuckerberg has also said that the 40 minutes spent on the social network each day by most Americans accounts for one in five minutes spent on mobile in the US.
Overall, in the US, Zuckerberg says that people spend nine hours a day interacting with digital media on TV, on the phone, and via a PC. Facebook currently has 204 million monthly users in the US and Canada.
Facebook is also hosting Pages for 30 million businesses and has 1.5 million advertisers. There are also reportedly hundreds of apps that use the Facebook deep-linking standard called App Links.
In this fast-paced world, we simply can't keep up with everything that is going on, and that's without considering Facebook. But for people who breath the social network in everyday (guilty!), then the social network has something in store for you with its new Save function.
The new Save feature will allow you to use a bookmark-like system that lets you save content such as movies, places, TV, music or links so that you can view them at a later date. This is perfect in the example scenario of sitting on the bus or train, or even a doctors office, going through content, you can 'save' it, and view it later when you're not about to jump off the bus, or go into your appointment.
Facebook has said that the saved items will only be seen by you, unless you choose to share them with friends. The saved items can be viewed at anytime, anywhere, by simply tapping the "More" tab on your mobile, or clicking the left side of Facebook when you're using it in a web browser. If you haven't viewed your saved items after a short period of time, Facebook will remind you that you have saved these items by displaying them in your News Feed. This new function should roll out to everyone on iOS, Android and the web over the coming days.
Facebook has launched a new app called mentions that is very exclusive. In fact, we normal folk can't get our hands-on the app at all right now. The Mentions app is aimed only at actors, musicians, and other influencers and it is designed to help them discover and join conversations on Facebook.
Facebook only allows people who are verified public figures to get their hands-on the app and it is designed to display mentions to let the famous person know what the public is saying about them. Mentions also gives tools to make status updates, post photos, and videos like the normal Facebook app.
Another big feature for the famous person is the ability to host live Q&A session from within the app right from their iPhone. Facebook does have plans to make mentions more widely available in the future.
Facebook is trying to increase its position in the ecommerce world in the US with testing kicking off on a new buy button that lets people buy products on the social network. Facebook says that the buy button is being testing with a few small and medium size businesses in the US right now.
The button will be available on both the mobile and desktop versions of the website. The social network says that none of the credit card data shared with Facebook will be shared with other advertisers when completing a transaction. For now, Facebook isn't taking a cut of the money made during the purchase for itself according to a source.
A third party processing company processes all credit card transactions made on Facebook. Presumably, in the future once the test of the buy button proves effective Facebook will want a cut of the money.
One of the things that irritated many people who wanted to try out the Google social network Google+ since the service launched was that you had to use your real name. For many of people using their real names wasn't such a big deal, but for those who aren't known by their real name is was a problem.
That requirement to use your real name became even more annoying when Google started to use Google+ credentials to leave comments on YouTube videos. The reason for this was the idea that people would be less likely to troll if they had to use their real name.
Google has now made an about face three years after the launch of Google+ and issued an apology to users and is now letting people sign up with whatever name they want to use. You can now register an account with most any name you want; presumably, Google will still block names with naughty words in them.
About a week ago we mentioned that Facebook had ran an experiment to see if it was able to change the emotional state of its users by showing them only positive or negative posts on their newsfeed. The experiment resulted in an ITC investigation in the UK. Many users of the site were understandably upset that Facebook had tried to manipulate their emotions.
Another result of that experiment is a new campaign that has launched in response that is challenging Facebook users to quit the site for 99 days. After the 99 days is up, the campaign wants you to come back and report on how it affected your mood.
Three months is a long time to go without access to Facebook for some people. For some extended families, Facebook is one of the few ways to keep in touch. The campaign asks participants to post a time-off image as their profile page and post a personal countdown so friends know what's up.
Brazil's crushing 7-1 FIFA World Cup defeat against Germany has broken Twitter records to become the most talked about sporting event of all time on the social network.
Out of 10 trending topics on Twitter, six were about the match, and the fifth goal of the match spurred 580,601 tweets in just one minute. 35.6 million tweets were sent total during the game. The previous record was held by another World Cup showdown - Brazil against Chile - at 389,000 tweets per minute, with the record before that held by 2014's Superbowl at 382,000 tweets per minute.
Some users pointed out Germany were scoring goals quicker than they could hash out their tweets, as the BBC points out, while mocking Photoshop pictures also quickly made the rounds. One tweet from user @tomcmmiller put a cheerful Angela Merkel in place of Brazil's famous Christ the Redeemer, and another showed the Redeemer weeping morosely, as pictured - credit to @WorldCupProbs.
Twitter has added buy now buttons to some tweets that are about products. This means that shopping on twitter appears ready to launch. The first evidence of the Buy Now buttons has surfaced on products via a shopping app called Fancy.
The Buy Now links in the tweets pictured above reportedly didn't work. You can also see that the prices on the products in the tweets are insane with a pair of shoes for $170 million. Clearly, these are placeholder products put there for testing.
It is presumed that these links, which leaked via the twitter mobile app, weren't meant to go live. Officials from twitter and Fancy didn't offer any comments on the leaks.
Facebook is the biggest social network out there and as such, it has the ability to reach a huge amount of people each day around the world. Facebook has reportedly run an experiment that saw it mess with the newsfeeds of hundreds of thousands of users on its network in an attempt to see if it could alter the emotional state of the users.
The experiment reportedly used 689,003 Facebook users without their knowledge. In the experiment, Facebook allegedly tweaked the newsfeed algorithms of the users in the experiment so that they saw an abnormally low number of positive or negative posts.
According to the team who ran the experiment, the people who saw more negative posts produced more negative posts themselves. The experiment also found that when the people saw more positive posts, made more positive posts themselves. Facebook says that this experiment was conducted for a single week in 2012 and none of the data use was associated with a specific person's Facebook account.
We all know that Facebook is in business to make money. It's easy to forget that the social network isn't there just to let you quote random saying from the web and let you keep in touch with people you probably don't want to see in the real-world. Yesterday Facebook was down for about half an hour, and for some it was the longest half hour of the day.
The short outage reportedly cost Facebook $500,000, which suggests that the site rakes in about a million dollars an hour during normal operation. That $500,000 figure came from Facebook's quarterly earnings report for Q1 that showed $2.5 billion made in ad revenue, working out to about $1.16 million an hour.