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HBO CEO Richard Plepler isn't a "reflexive proponent of binge-watching," so don't expect Game of Thrones or True Detective to be dumped onto HBO Go or HBO Now. However, subscribers are able to watch entire seasons of older content on HBO, but newer shows will not be available for binge watching.
"I don't think it would have been a great thing for HBO or our brand if that had been gobbled up in the first week," Plepler recently said during a Washington Post event. "I think it was very exciting for the viewer to have that mystery held out for an extended period of time."
In case you have been living under a rock, a major boxing pay-per-view featuring a main event fight between Floyd Mayweather vs. Manny Pacquiao is taking place on Saturday night. The pay-per-view will be available for $89 (standard definition) and $99 (high-definition), and Internet PPV streams won't be aired.
HBO and Showtime, which typically aren't publicly active in anti-piracy efforts, sued boxinghd.net and sportship.org to prevent both sites from offering free streams. These sites profit by increasing traffic, leading to additional page impressions and more potential advertising revenue.
"There are no authorized online streams of the Coverage for delivery to United States audiences," according to the complaint, saying the defendants "are seeking to benefit from this high profile, live fight by infringing the rights of plaintiffs."
Streaming video service Hulu has reached an agreement with Sony Pictures TV to stream Seinfeld, agreeing to pay a little less than $1 million per episode. The financial agreement will be paid for all 180 episodes of the popular TV show, with Sony TV, Time Warner Castle Rock, Jerry Seinfeld and co-creator Larry David listed as profit participants.
Some Seinfeld episodes were available on Crackle, Sony's ad-supported streaming service, but the studio's deal with Hulu is a major deal. Hulu agreed to pay more than Yahoo, Amazon, and other video services for rights to the entire video catalog. Netflix purchased rights to stream Friends, and reportedly helped boost viewership, according to industry insiders.
Google-owned YouTube wants original video content, and will work with the site's four leading content creators to get the job done. This is an important step for Google to try to woo more premium video advertising to the site, an ongoing battle it has endured since purchasing YouTube in late 2006.
YouTube will work with the Fine Brothers, Prank vs. Prank, Joey Graceffa, and Smosh - with millions of subscribers and billions of video views - the No. 1 online video site wants to create a unique offering for visitors.
In its blog post, the company also announced a new partnership to create feature films with AwesomenessTV, with "several feature length films" planned over the next two years.
Netflix is generating success from its original content and an international expansion, as the online video service added 4.88 million subscribers during Q1. The Silicon Valley company estimated it would add 4 million subscribers during the first three months - with 2.6 million subscribers from international markets.
Netflix now has 62.3 million subscribers, racking up more than 10 billion hours of online videos consumed during Q1 this year. More than 50 countries can now access Netflix, including high-profile launches in Australia and New Zealand, where Netflix plans to continue adding users.
"Our original content strategy is playing out as we hoped, driving lots of viewing in an economic way for Netflix while bolstering the positive perception of our brand and service around the world," Netflix said in a letter to shareholders.
Sling TV and HBO have announced that HBO will head to the streaming Sling TV service, ahead of the Game of Thrones season launch on April 12. HBO will cost $15 per month as part of the "Best of Live TV" core package that costs $20 per month for Sling TV subscribers.
"Sling TV is bringing HBO to our customers on all of our supported devices in time for one of the most important TV moments of the year," said Roger Lynch, CEO of Sling TV. "HBO delivers hit shows and movies that TV viewers crave, and with this addition we're adding another heavy hitter to a lineup that includes ESPN, AMC, TNT and more."
Sling TV continues to add more channels and content for its subscribers, and has proven to be a legitimate cord cutting option for consumers.
HBO, Showtime and Sony are speaking with major Internet service providers (ISPs) in an effort to get "specialized services" as they look to launch online streaming video services.
Ideally, the streaming services don't want to use the Internet's "main thoroughfare" and would rather see their streaming video be allowed special treatment - so instead of facing normal Internet congestion, they could provide more reliable Internet pipelines.
The FCC prevents this type of preferential treatment, but a deal could be granted based on the "specialized services" effort.
Consumers trying to abandon their traditional cable and satellite TV subscription have a growing number of options. Before, cord cutters only had a choice of Netflix, Amazon Video, and a few select others - but now content providers are launching online video options, while other disruptive services are launching.
"Programmers see the writing on the wall," said Jim Nail, principal analyst for Forrester Research. "They know that bundles are going away. But they're going to hold out for as long as they can."
Some traditional content providers are learning to adapt, as DISH has its Sling TV - a subscription cable and video on-demand service - and the company hopes it will be disruptive. Meanwhile, Apple is getting involved with "skinny" bundles of select channels, which can be expanded while adding other channels per month.
Apple is currently talking with content producers to launch a streaming TV service in the fall, according to a report published in the Wall Street Journal. If everything goes according to plan, consumers can expect the new streaming offering in September.
After the service launches, around 25 channels will be included, with ABC, CBS and Fox reportedly signing on - and the service can be used by all iOS devices, such as iPhones, Apple TV set-top boxes, and iPads. The new Internet streaming platform will cost about $30 per month.
"I think when Apple TV launches it will get lots of attention," said Jeff Kagan, industry analyst. "Some will love it and others will not. I think Apple TV will start small, [and] then grow quickly. Sort of on the same track as the original iPhone seven years ago. If we look out another five or ten years I Think Apple could have a powerful position in the television marketplace if for no other reason than they already have a gazillion customers always wanting the next, big thing."
Viacom plans to launch a standalone online streaming subscription for its Nickelodeon channel, aimed at children's programming. The media company wants to adapt to changing times before it is potentially left behind as viewer habits continually head to streaming content. Nickelodeon content is currently available on Amazon, while Viacom also released new apps and original series for Internet and mobile users.
"We want to satisfy the demand that is coming from the viewers out there," said Philippe Dauman, CEO of Viacom, in a statement published by the New York Times. "They have an insatiable appetite for great content. They want to view that content on every device that they own."
Cord cutting is becoming increasingly appealing to viewers tired of paying large amounts for cable and satellite subscriptions - and there are a number of standalone streaming services. CBS has a monthly subscription offering, while HBO is expected to release a standalone streaming service later this year.