iHeart is a new tool tailored towards health conscious consumers. Coming out of Vancouver, BC - this product and app claims to measure your aortic stiffness, said to be able to give you a readout of your physiological age among other things.
'Vitalsines' is the Bio-Tech start-up company behind this venture. Their president Dr. Jess Goodman explained their goals in a recent press release as "[wanting] to provide people with a system that objectively shows how positive lifestyle choices extend lifespan". She goes on to explain their new development as "a product that is complimentary to other fitness tools on the market. iHeart is a window to the life sustaining world within. It gives people the positive reinforcement to continue with their positive lifestyle changes".
This product comes in two parts - a Bluetooth fingertip 'oximeter' and a paired iOS application. Explained as a 'non-invasive' technology, this device will conduce a 30 second scan on your arterial pulse signal, sending the information directly to your iOS device with the free application installed. You'll then be able to see the readout of your Aortic stiffness and physiological age immediately with this information being stored locally on your device and the http://www.iHeartalive.com webpage - allowing you to track progress.