Technology content trusted in North America and globally since 1999
7,596 Reviews & Articles | 56,122 News Posts

Lenovo targets Xiaomi, is building a new smartphone brand to compete

Lenovo is building a new brand of smartphones to better compete with Xiaomi
By: Anthony Garreffa | Mobile Devices, Tablets & Phones News | Posted: Oct 16, 2014 3:24 am

While the headlines are always about Samsung, Google and Apple, there is a much bigger part of the pie that is currently being eyed at: China. Lenovo and Xiaomi are the two most recognizable brands in the region, but Lenovo is hungry for more.

 

lenovo_targets_xiaomi_is_building_a_new_smartphone_brand_to_compete_09

 

The company is about to create an entire new smartphone brand for the Chinese market, something that will be much more official in April 2015. The new brand will focus on branded applications, consumer engagement, and selling devices online - making it easier for Chinese customers to get online, and after a few clicks, have a device shipped out to them. Lenovo will still sell Lenovo-branded smartphones through local carriers and retailers, but this new brand will compliment its main brand in the country.

NEWS SOURCES:Engadget.com

Related Tags

Got an opinion on this news? Post a comment below!
loading