Lenovo targets Xiaomi, is building a new smartphone brand to compete

Lenovo is building a new brand of smartphones to better compete with Xiaomi.

@anthony256

Published Oct 15, 2014 10:24 PM CDT
Updated Nov 3, 2020 1:14 PM CST

30 seconds read time

While the headlines are always about Samsung, Google and Apple, there is a much bigger part of the pie that is currently being eyed at: China. Lenovo and Xiaomi are the two most recognizable brands in the region, but Lenovo is hungry for more.

The company is about to create an entire new smartphone brand for the Chinese market, something that will be much more official in April 2015. The new brand will focus on branded applications, consumer engagement, and selling devices online - making it easier for Chinese customers to get online, and after a few clicks, have a device shipped out to them. Lenovo will still sell Lenovo-branded smartphones through local carriers and retailers, but this new brand will compliment its main brand in the country.

NEWS SOURCE:engadget.com

Anthony Garreffa

Anthony joined the TweakTown team in 2010 and has since reviewed 100s of graphics cards. Anthony is a long time PC enthusiast with a passion of hate for games built around consoles. FPS gaming since the pre-Quake days, where you were insulted if you used a mouse to aim, he has been addicted to gaming and hardware ever since. Working in IT retail for 10 years gave him great experience with custom-built PCs. His addiction to GPU tech is unwavering and has recently taken a keen interest in artificial intelligence (AI) hardware.