Sunnyvale, California based Exablox announced that they have reached an installation base that now exceeds 1PB. Touting themselves as "the company reimagining storage", Exablox entered the market mid last year with their OneBlox Appliance. They attribute their quick market adoption partly due to their go to market strategy of allowing customers to choose their own drives, as opposed to having to buy drives from them. In a related press release, they also just announced the capability of supporting the new HGST 6TB drives so their cost per capacity is looking to be even more attractive in 2014.
Allowing customers to choose their own drives is not unique to Exablox, as other storage vendors in the space have been doing this for years. However, most of the vendors allowing this flexibility do not also provide the same level of enterprise features that the OneBlox Appliance is capable of - features like inline deduplication, continuous data protection, and scaling out on-the-fly. This combination of cost savings and enterprise class software features could certainly make them a force to be reckoned with, especially in the small-medium enterprise space.
Furthermore, looking through their datasheet, it appears they have locked on to another major factor for this space- ease of use. With a supposed 3 minute installation and a cloud based management software, it could certainly appeal to IT shops that need to have a couple hundred TB's, but don't want to babysit it. Not to mention, it definitely looks sleek.