Tech content trusted by users in North America and around the world
6,376 Reviews & Articles | 40,392 News Posts
TRENDING NOW: NVIDIA unveils GeForce GTX Titan X with 12GB of VRAM at GDC 2015

Pandora reaches 2.5 million in-car activationss milestone, will come in one-third of all new vehicles sold this year

Pandora now activated in more than 2.5 million cars in the US, expected to appear in 1/3 of all new car sales in 2013

| Technology in Vehicles News | Posted: Jun 25, 2013 5:02 pm

Pandora, everyone's favorite Internet radio service, has just cleared 2.5 million in vehicle activations. This milestone comes as Pandora announces it is integrated with 23 car manufacturers and eight third-party stereo brands. The company says that the service will be integrated into one-third of the cars sold this year.

 

pandora_reaches_2_5million_in_car_activations_milestone_will_come_in_1_3_of_all_new_vehicles_sold_this_year_1

 

The milestone, while small when compared to the total number of drivers in the US, Australia, and New Zealand, does indicate that more and more drivers are choosing to adopt music streaming services over traditional radio. Spotify and Rdio have been attempting to take some of that market share, but unlike those streaming services, Pandora offers an infinite random playlist which is much more like traditional radio.

 

pandora_reaches_2_5million_in_car_activations_milestone_will_come_in_1_3_of_all_new_vehicles_sold_this_year_2

 

Pandora began integrating into automobiles back in December 2010 when it adopted Ford's Sync AppLink technology with its Pandora for Android app. The service is now supported in over 100 different car models from a wide range of manufacturers including: BMW, Buick, Cadillac, Chevrolet, Ford, GMC, Honda, Hyundai, Lexus, Lincoln, Mazda, Mercedes-Benz, MINI, Nissan, Scion, Suzuki, and Toyota.

NEWS SOURCES:Investor.pandora.com

Related Tags

Further Reading: Read and find more Technology in Vehicles news at our Technology in Vehicles news index page.

Do you get our news RSS feed? Get It!

Got an opinion on this news? Post a comment below!

Latest News Posts

View More News Posts

Forum Activity

View More Forum Posts

Press Releases

View More Press Releases