Pandora reaches 2.5 million in-car activationss milestone, will come in one-third of all new vehicles sold this year

Pandora now activated in more than 2.5 million cars in the US, expected to appear in 1/3 of all new car sales in 2013.

@CharlesJGantt
Published Tue, Jun 25 2013 12:02 PM CDT   |   Updated Tue, Nov 3 2020 12:22 PM CST

Pandora, everyone's favorite Internet radio service, has just cleared 2.5 million in vehicle activations. This milestone comes as Pandora announces it is integrated with 23 car manufacturers and eight third-party stereo brands. The company says that the service will be integrated into one-third of the cars sold this year.

Pandora reaches 2.5 million in-car activationss milestone, will come in one-third of all new vehicles sold this year 1 | TweakTown.com
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The milestone, while small when compared to the total number of drivers in the US, Australia, and New Zealand, does indicate that more and more drivers are choosing to adopt music streaming services over traditional radio. Spotify and Rdio have been attempting to take some of that market share, but unlike those streaming services, Pandora offers an infinite random playlist which is much more like traditional radio.

Pandora reaches 2.5 million in-car activationss milestone, will come in one-third of all new vehicles sold this year 2 | TweakTown.com

Pandora began integrating into automobiles back in December 2010 when it adopted Ford's Sync AppLink technology with its Pandora for Android app. The service is now supported in over 100 different car models from a wide range of manufacturers including: BMW, Buick, Cadillac, Chevrolet, Ford, GMC, Honda, Hyundai, Lexus, Lincoln, Mazda, Mercedes-Benz, MINI, Nissan, Scion, Suzuki, and Toyota.

A web developer by day, Charles comes to TweakTown after a short break from the Tech Journalism world. Formerly the Editor in Chief at TheBestCaseScenario, he now writes Maker and DIY content. Charles is a self proclaimed Maker of Things and is a major supporter of the Maker movement. In his free time, Charles likes to build just about anything, with past projects ranging from custom PC cooling control systems to 3D printers. Other expensive addictions include Photography, Astronomy and Home Automation.

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