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Amazon is most reputable US company, forges ahead of Apple

Poll shows that Amazon is the most reputable US brand, nudges Apple out of the way

| Business, Financial & Legal News | Posted: Feb 12, 2013 11:27 pm

In a new Harris poll that sought the opinions of more than 14,000 people, Amazon has come out on top in two of the six categories. The poll asked respondents to rank companies based upon six criteria: social responsibility; emotional appeal; financial performance; products and services; vision and leadership; and workplace environment.

 

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Amazon pulled out a win in the "emotional appeal" and "products and services" categories. Amazon managed to place in the top five for the other four categories. Overall, Amazon managed to come out with a grade of 82.62, which makes this the fifth year in a row that they placed above 80 out of 100.

 

"Our results show that Amazon has managed to build an intimate relationship with the public without being perceived as intrusive," Robert Fronk, executive vice president of Reputation Management at Harris Interactive, said in a statement. "And as the company that is so widely known for its personal recommendations, more than 9 in 10 members of the public would recommend Amazon to friends and family."

 

Google made it into the top five for five of the criteria and Apple, just four. Still, tech companies appear to be doing well when it comes to reputation. Even Facebook made it into the Top 60 companies.

NEWS SOURCES:News.cnet.com

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