Research firm Strategy Analytics have some interesting numbers out, where it shows that Apple still have complete and utter dominance when it comes to the tablet market, with 68% of shipments secured by the Cupertino-based company for Q2 2012.
Google's Android platform scooped up 29% of the remaining share. IDC have also released their own estimates of tablet shipments for the same quarter, with their estimates similar to those from Strategy Analytics, with estimates of 25 million tablets shipped, and 68% share for Apple's iPad. IDC breaks these numbers down by manufacturer, instead of platform.
According to IDC's report, Samsung is sitting comfortably at second position, behind Apple. But, even with a very strong 117.6% year-over-year shipment growth, Samsung still can't touch Apple, being outsold at a margin of 7-to-1. IDC says:
Apple built upon its strong March iPad launch and ended the quarter with its best-ever shipment total for the iPad, outrunning even the impressive shipment record it set in the fourth quarter of last year," said Tom Mainelli, research director, Mobile Connected Devices. "The vast majority of consumers continue to favor the iPad over competitors, and Apple is seeing increasingly strong interest in the device from vertical markets-especially education. While iPad shipment totals are beginning to slow a bit in mature markets where the device saw early traction, growth in other regions is clearly more than making up the difference.
With Apple first, and Samsung second, we find Amazon, ASUS and Acer with third, fourth and fifth positions, respectively. "Others" can cover the many other brands, with total shipments of 24.99 million tablets for Q2 2012 alone, there are no signs of tablet sales slowing down. We should see a spike in the next quarter's results, with Google and ASUS' Nexus 7 tablet, as well as Samsung's new offerings. The quarter after that should be even more interesting, as we'll be staring down the barrel of Microsoft's Surface tablet, so things are only heating up in the tablet market.