Did you feel that? Yeah, that. You know, that breath of fresh air? Oh, it was just Samsung's Product Strategy Executive, Hankil Yoon, talking the truth and not marketing spin or lies. Yoon revealed some interesting facts about Samsung's experience so far, in the tablet market by saying "honestly, we're not doing very well in the tablet market" according to a report from CNET.
They are some strong, harsh, yet refreshingly honest words coming from an executive of a company who seems to be the David in this David vs. Goliath battle with Apple in the tablet market. Speaking at the Mobile World Congress, Yoon added that "the best thing to survive in the market is to kill your products, we want to stay competitive in the market". This is why we're seeing Samsung pushing their Galaxy Note, which sports a Stylus pen.
Samsung struggling in the traditional tablet market is making them think outside of the square, with Yoon stating that he no longer carries around physical notepads or pens, and does all of his jotting down onto his 5-inch Galaxy Note. He adds "even if the design is smaller, how you use the (Note) is totally different". Yoon also dismissed early criticism of the Galaxy Note, saying it would take some education for consumers to begin to get comfortable with the larger screen.
He also noted that just three years ago, the largest screen size on a phone that Samsung made was just 3.7-inches, whereas now, the Galaxy S II sports a 4.3-inch screen. He adds "once I used this, the Galaxy S II looks too small, I dont' go back to any other smartphone or tablet".
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