The gaming and computer tech circles were aflutter when NVIDIA went official with its GTX 480 and 470 video cards based on the new Fermi architecture. The video cards promise some big performance for gamers.

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When the cards started hitting market and specs were unveiled, some were aghast at the amount of power the GTX 480 consumed and how much heat the thing puts out. This lead to some worrying that the GPU might have a shorter life because of all the heat it creates.

NVIDIA has posted on its official blog that gamers and enthusiasts need not worry about the GPU. Big green says that the GTX 480 GPU was designed to operate at high temperatures and the power consumption was a concession to the performance wanted from the GPU.