Chances are you are shopping at Fry's for a rackmount case so the outer package is a no frills brown box.
You get a little color and just enough info to know what's in the box.
It's always what's inside the box that's important. Antec did a really good job with the inner packaging. You might notice the bottom right corner of the box is a little out of line.
That's because I dropped the box down a flight of stairs. No worries though, the case survived and there wasn't a mark on it. This inadvertent box drop test just goes to show that Antec done a really good job with the packaging.
When it comes to accessories you get more than what you'll need. There's nothing wrong with excess.