NVIDIA's GEFORCE GTX 660 isn't the dominant force that we feel the other GTX 600 series based video cards have hit us at during launch. Performance overall is extremely strong, but when we refer to the "dominance" that we've seen from the other models, the GTX 660 looks like it will hit at a price point near identical to the AMD Radeon HD 7870 and ultimately offers performance that is near identical to it.
The GTX 660 isn't going to cause the headaches for AMD like the other models we've seen. If the price point was in the lower $200 range or performance was overall maybe 10% faster than it would cause problems, but the price it's going to hit at that level and the performance it offers, it's ultimately sits perfectly against the HD 7870.
This is good news for AMD as they finally get a little bit of a break it seems as no doubt the last few months have been extremely stressful as NVIDIA ultimately beat AMD at their own game which consists of being more aggressive on the pricing side of things.
We're going to see partners offer pre-overclocked models at a slightly higher price point which in turn will help boost performance, but we've also got these options from AMD and its partners, too.
The one thing we really just need to find out now is the overclocking potential of the new model as that could be what ultimately separates the two models apart from each other. As always, though, that's something we'll be taking a closer look at soon enough. Stay tuned for that.
Overall the GTX 660 is just a really good video card that looks like it will come in at a really good price point. The HD 7870, though, is also a really good video card that comes in at a near identical price point. Of all the model battles in this generation of cards, the HD 7870 / GTX 660 is the closest thing to a coin flip when it comes to deciding what to buy.
It looks that no matter which one you buy, you're going to end up with a good product at a good price point. Does your blood run green or red? You get the drift.