The top of the packaging is all black with a large Danger Den logo and email address. On the left they list some of the finer points of the chassis, while on the right is an image of a version, what is included and the specifications list.
The bottom is similarly laid out, but this time at the left there is a list of parts you may want to include, while the right holds the warranty information.
On one side you will find the sticker that pertains to the specific case version you chose. Here you can see the Bruiser is clearly marked as the case we received today. Also, the website shows even more versions than this sticker lists.
Once you open the box, you start to get a feel for what you are in for. The pieces are all laid out and stacked to fit in this rather thin package. Things like plastic wrappings, cardboard, Styrofoam and the sticky paper layer on the acrylic all help to protect the pieces during its travels.