A lot of people argue that the GTX 285 doesn't offer the best value for money due to the fact that there isn't a huge performance increase for the card over the GTX 275, while the price is a good chunk higher.
The thing is that we find the extra performance on offer from the GTX 285 manages to give us the numbers we need to game at 2560 x 1600. For people who own a big monitor, want to game at native resolution but don't want to fork out the money needed for a GTX 295, this is a good option.
Some could argue that overclocking the GTX 275 will warrant the same benefits, but there are two things to consider. First, your numbers are guaranteed here and you don't have to worry about achieving certain clocks. The second is that if you overclock the GTX 285 you're going to get even more power, which is always a good thing.
The ASUS version of the card is pretty good with everything we need being seen in the package; we also have those exclusive ASUS applications that are included in the bundle. If you can overclock yourself or just want to save a few dollars this is also a better option than the TOP model that we've looked at in the past.