TweakTown NewsRefine News by Category:
During Facebook's first quarterly financial report, the social network is shown to sport more than half a billion monthly active users on mobile. This quarter's results showed that an astounding 543 million users use the social network from a mobile device.
This number is expanded considerably from the end of 2011, which saw 432 million mobile monthly active users, a jump of 110 million in 6 months. Since Q2 of 2010, Facebook have been adding an average of 48.5 million mobile users each quarter. As a percentage of total users, mobile users have grown from 32.2-percent of Facebook's user base, to 56.9-percent today. Quite the jump.
The problem here is, Facebook heavily relies on its revenue from advertisements, which are hard to show on mobile, and ill-suited for the platform. The smaller screens on smart devices make Facebook's ad model much less attractive for marketers. But on the desktop, its a different story. The bigger screen, higher resolution, make it much easier to display ads without distracting the user too much, on mobile though... bigger problem.
Facebook shares were trading above $30 for a few weeks, but they dropped earlier this week, where they closed on Tuesday afternoon at a month-low of just $28.09. Facebook stock dropped 0.55-percent on Tuesday, after a huge 8.6-percent fall the day before.
Zynga shares were also hit, as the company is closely tied into the success of the Facebook platform, where they saw a drop of 5-percent on Tuesday, closing at a year-low of $4.58. The cause of these drops come after Capstone analyst Rory Maher released a report claiming Facebook's U.S. user base declined 1.1-percent over the last six months, as well as the European Facebook user base experiencing decline.
But, with 900 million monthly active users, Facebook can't see continuous growth - there will be stages of stagnation in their user growth, and maybe we're seeing the early signs of this. Looking into the future, Facebook's areas of growth seem to be international. Japan, Russia and China are their next markets to concentrate on.
In a post-IPO world, Facebook isn't doing too well, shares are down 19-percent since their launch in May, down to $30.72. Facebook founder Mark Zuckerberg has said right now, his hardest job is figuring out how to adapt Facebook to mobile devices.
Zuckerberg said in an interview from the Allen & Co. media conference that bringing Facebook's features to smart devices is difficult because the user experience is vastly different to that of a desktop PC, at the same time Zuckerberg placed down the problems of running a newly public company. Zuckerberg said "things are not much different". "I'm focused on building product".
Facebook is currently under pressure to grab more advertising revenue from its mobile service in order to maintain growth. In order to do this, Facebook are developing location-based features that will allow marketers to target users with more relevant pitches.
Nintendo's social app 'Miiverse' on the Wii U isn't so social, won't connect to other social networks
Nintendo is amping the Wii U's social capabilities with Miiverse, a social network that will debut on their upcoming Wii U console. Miiverse may sound like a great idea at keeping Wii U users social, but the social network doesn't connect to other social networking sites as Facebook or Twitter.
Nintendo representatives say that the decision is actually in keeping with the company's existing policies. Miiverse is integrated into the Wii U's system menu and games. The social network will be featured in-game, where users can pause mid-game, access Miiverse and ask fellow Miiverse users for advice, or to just video-chat before getting back into the game.
Nintendo has reiterated they have no interest in implementing other social networks into the console, but hope that the Miiverse will allow users to build their own communities based around gaming.
Finally. Facebook have just unleashed the ability to not just delete your comments, but edit them. I don't see how it took them all these years, but the ability seems to be available to some, and not all at the moment. On my account, I can now edit and delete comments.
One of the best things about this new ability is that Facebook will show the full edit history for a comment, so that everyone who takes a look at the conversation, you'll get the full context. Not just the edited bits to make someone look good in an argument, or whinge session.
As you can see from my above picture, the ability is there. Don't worry about the conversation, my local retailer are having a buy-one-get-the-second-item-half-price sale, which is pretty damn amazing, and I really want a new TV. There's no ability to edit the post itself, just a 'delete' option which is quite lame considering the new 'edit' ability is live for some.
We reported yesterday that Samsung was working on a Facebook competitor. We cited a Korea Times article as the source. Samsung has come out today on their official blog and denied the claim saying that it was groundless. They are saying that it is a rumor and no such project exists. They do admit to upgrading "Family Story," however.
The full denial, as seen in the blog post, is quoted below for reference:
There have been inquiries and a few articles claiming that Samsung Electronics is going to offer a Facebook-like service, being developed under a code-name called 'Samsung Facebook.' However this is not true and the rumor is groundless.
'Family Story' has been available since February 2012 on Samsung Smart TVs, Smartphones, Tablets and the web*. This service, like its name, is a family-oriented convergence service that focuses on sharing and storing families' special moments.
It is true that we currently are working on upgrading 'Family Story' as we always thrive to provide consumers with enhanced experiences, but this is far from a "Samsung Faceboook" as some are claiming it to be.
It appears that we may have gotten this one wrong, but at the same time, an upgraded "Family Story" could easily be considered a Facebook competitor as they both look to achieve similar results. I wouldn't count Samsung out quite yet just because of this denial as it could be they just don't want the competition to know.
Samsung is trying to get into the social networking game, if an article by The Korea Times is to be believed. The article, which cites a Samsung official, claims that Samsung will enter the social networking market early next year with a Facebook-like service which Samsung hopes will be able to compete with Facebook.
The new service is designed to be available on a wide variety of internet-connected devices such as TVs and cameras, as well as computers and tablets. Family Story, Samsung's current social network, provides a nice framework for Samsung's developers to build upon. The current Family Story has a focus on photo sharing and schedule reminders.
According to the official:
By the end of the year, we will have a polished and finished version of Family Story that will be offered first to Samsung device users for free. The new service will become available in the first quarter of next year at the earliest.
The eventual goal is to expand our social media service across different devices from different companies across different mobile platforms. That includes cameras, televisions and blue-ray players.
We are confident that the service will be popular globally. That means we need to guard against the possibilities of a data bottleneck. That's why we want a server-based computing structure and disperse with a network of servers across different countries.
I personally never saw the point of Ping myself, but Apple tried to push the social network for music, and failed. Miserably. Instead of continuing to support the sinking ship that is Ping, Apple have decided to ditch Ping and use their strong partnerships found in social networking giants Twitter and Facebook to make Apple's various software and service offerings in the social scene that customers actually care about.
Even though Ping is available in iTunes 10.6.3 and the iOS 6 beta (where it doesn't work), it will disappear in the next major release of iTunes which is due this fall. After that, Apple will use Twitter and Facebook for their social networking needs.
Did you even use Ping? Ping never really even made my radar...
It's always a difficult task to choose the next profile picture that you're going to use. You put a lot of thought into the process and probably look at several photos for a while before deciding. You may even ask a friend or two what they think. It turns out that there is also some cultural influence into the decision as well.
Your profile picture has different qualities depending on your culture. According to a new study, Americans tend to focus on the face and usually have a close-up shot where the face takes up most of the frame. This is contrary to Taiwanese users who tend to have some background visible and a much smaller portion of the frame taken up by the face.
The study was done twice after the first one found the correlation. The second time around they increased the sample size and locations in which they were drawing participants from and the findings still held true. The study also showed that Americans preferred a more intense facial expression such as a huge smile while Taiwanese tended to have a less intense expression.
The researchers explain:
Overall, the two studies clearly showed that East Asian Facebook users are more likely to deemphasize their faces compared to Americans. Specifically, East Asians living in Hong Kong, Singapore, and Taiwan exhibited a predilection for context inclusiveness in their profile photographs, whereas Americans tended to prioritize their focal face at the expense of the background.
Facebook's App Center will feature the option 'Send to Mobile', which will allow users to purchase apps on their desktop, or tablet, and will have a notification delivered to their phones. This is something already found in Google and Apple's app stores, but instead uses Facebook's notification system.
This option is said to be [hopefully] ready in time for the App Center's launch later this year. The way it works is you'll choose an app through the App Center, and you'll have the option to directly launch the app if it's not already installed, or go to the iOS App Store, or Google Play to download it if you don't.
The App Center will be the first storefront to sell apps for both platforms together. The social networking site won't be directly selling, or making money off of iOS or Android apps. Facebook want a tighter grip on the mobile market, and hope to build its App Center into the main repository for socially-oriented apps across all of the major mobile platforms.