The iPhone's market share is on the decline, and Hauwei is one of the big beneficiaries

Apple's iPhone 15 and iPhone 15 Pro models have now been on sale since September of 2023 and a new report suggests that they might not be selling all that well, especially compared to the iPhone 14 and iPhone 14 Pro that came before them. According to that report, Apple has lost almost 10% of its global smartphone market share with some surprising companies picking up the slack.

That report comes via the analysts at IDC whose figures say that while global smartphone shipments increased 7.8% year over year to 289.4 million units in the first quarter of 2024, Apple's iPhones weren't to thank for the boost. In fact, the iPhone went from a 20.7% market share in the first quarter of 2024 to just 17.3% this year, a fall that equates to a reduction in shipments of more than five million iPhones.

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Samsung now sits at the very top of the smartphone market in terms of mart share, but it's actually Xiaomi and Transsion that benefited from Apple's fall from grace the most. Xiaomi saw its market share increase from 11.4% to 14.1% while Transsion's figures are even more impressive - up to 9,9% from just 5.7% a year ago.

Rounding out the top-five companies, Oppo also saw a fall in its market in the first quarter having gone from 10.3% last year to just 8.7% this time around.

IDC says that it classes a shipment as branded device shipments and excludes OEM sales for all the vendors, something that can be important when dealing with some Chinese brands and sub-brands but doesn't affect Apple's numbers.

Apple will of course hope that the iPhone 15 and iPhone 15 Pro can help drive some strong figures through the next quarter or two before all eyes turn to what the company has up its sleeve next. That's going to be the iPhone 16, iPhone 16 Plus, iPhone 16 Pro, and iPhone 16 Pro Max with all four handsets set to be announced this coming fall. If Apple sticks to its tried and tested pattern we expect the new iPhones to be announced in September before being made available for preorder at the end of that same week. Then, the iPhone 16 and iPhone 16 Pro families of devices will likely go on sale to the public the following week.

Sales of the outgoing models tend to slow the closer we get to the launch of a new iPhone but it remains o be seen if that is the way the figures pan out this year.