After the catastrophic release of the Galaxy Note 7, it looks like Samsung might be approaching 2017 in a very different way according to rumors out of South Korea.
The Korea Herald is reporting that Samsung is "planning to ditch its existing smartphone marketing strategy and may release only one premium model annually to ensure product quality", according to Korean news outlet Newsis. Samsung normally releases two flagship smartphones every year, with the Galaxy S in the first half of the year, followed by the larger Galaxy Note in the second half of the year.
We don't know if Samsung will be retiring the Note brand after its battery-related issues that have seen tens of billions of dollars of value wiped away from Samsung shares, but one of Samsung's partner firms said: "Samsung has not notified its suppliers of the plan to scrap the current two-flagship models strategy, but if so that could impact the parts suppliers to some extent. For now, everything is up in the air about what Samsung will do to recover from the recent fiasco involving the Note 7, but it will certainly make changes to its current marketing strategy and product portfolio".
