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2K Games hires former PlayStation UK marketing boss

2K International's General Manager leaves after 10 years, replaced with the former Marketing Director of PlayStation UK
By: Anthony Garreffa | Business, Financial & Legal News | Posted: Dec 18, 2015 10:31 am

After 10 years with 2K International, Neil Ralley has stepped down from his position as General Manager. Replacing Ralley is Murray Pannell, who up until now served as PlayStation UK's Marketing Director, and previously he served Senior Marketing roles with Ubisoft, Xbox and EA.




2K President Christoph Hartmann said in a statement: "During his tenure, Neil helped grow our market share and distribution across Europe and beyond, led our international teams in reaching our 10-year milestone as a label, and helped us achieve our recent historic financial results. We are very grateful for his role in the successful launches of our many franchises and the overall growth of our label. Neil has graciously offered to stay on through the end of our fiscal year on March 31st, and to assist with the onboarding of our new VP of Publishing, Murray Pannell.


He continued: "Murray joined on December 17th and comes to us from Sony PlayStation, where he served as marketing director for UK and Ireland. Murray is a proven leader with a wealth of experience at major publishers like Ubisoft and EA, as well as further first party experience at Microsoft Xbox. We are sad to see Neil go, but we are pleased to formally welcome Murray into our management team in time for what we believe will be another stellar year for 2K in 2016".


2K has a big year ahead of them in 2016, with XCOM 2 dropping in February, and let's not forget Battleborn in May.


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