Cards Against Humanity sold nothing over Black Friday, still made $54k

Cards Against Humanity used a black screen and a form to accept credit card payments over Black Friday, and guess what? Even by selling nothing and asking for you to give them $5, they made a huge $54,000 over Black Friday.

Most people would have to know it's a joke, but for some $5 is something you can throw to some company that you already love - like Cards Against Humanity. The FAQ on the website is pretty awesome, where it says:

About This Amazing Offer

If I give you $5, will I actually get anything in exchange?

We're so glad you asked! No.

Why are you selling nothing?

On Black Friday, everybody is selling something. We're the only company to offer the superior Black Friday experience of buying nothing.

But really, I'll get something, right?

No, we're not even taking your shipping address. All we have to offer is nothing.

But I need to buy your game right now.

Sometimes buying nothing is better than buying Cards Against Humanity. This is one of those times.

If I give you $5, what are you going to do with the money?

That's for us to know and you to find out. We'll make the announcement soon.

Why would anyone just give you $5?

Because the greatest Black Friday gift of all is buying nothing. We're offering that for the rock-bottom price of $5. How can you afford NOT to seize this incredible opportunity?