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TAG Heuer's uber pricey $1400 smartwatch will be released by November

If you're in the market for an expensive smartwatch besides the Apple Watch, TAG Heuer has an expensive $,1400 watch that will debut later this year
By: Michael Hatamoto | Wearable Computing News | Posted: May 3, 2015 3:10 am

Luxury watch company TAG Heuer will release a Google Android Wear-powered device by the end of the year, sporting a whopping $1,400 price tag. The custom watch could be available in October, but shouldn't launch any later than November, according to company officials.




The watch has been created with the help of Intel and Google, with all three companies announcing a partnership in March. Google is providing Android Wear while TAG Heuer will use a new Intel microprocessor to power the costly watch.


Following the same idea as other smartwatch manufacturers, TAG Heuer hopes the Apple Watch helps bring additional attention to the wearable market. "The more they sell, the more a few people will want something different and come to TAG Heuer," said Jean-Claude Biver, CEO of TAG Heuer, in a statement to Bloomberg.


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