TweakTown
Tech content trusted by users in North America and around the world
5,937 Reviews & Articles | 38,247 News Posts

Companies fined for using emergency alert tone for a movie trailer

The movie 'Olympus has Fallen' caused a panic with a lot of people as the trailer with the two-tone emergency alert aired in multiple channels (NASDAQ:VIAB)

| Current Affairs News | Posted: Mar 5, 2014 2:14 am

The FCC was not too happy when they found out that the Emergency Alert System was used in a Movie trailer 'Olympus has Fallen' about an attack. Viacom, NBC Universal and ESPN was slapped with a $1.9 million fine for running this trailer. The trailer was aired on multiple channels with the two-tone emergency signal. Because of the trailer being shown in more than one channels, people felt that it was misleading and were not happy about it.

 

TweakTown image news/3/5/35966_1_companies_fined_for_using_emergency_alert_tone_for_a_movie_trailer.jpg

 

One the complaints read,"This is misleading and had our entire family running to the TV to find out what was going on, only to find it was a commercial". FCC added that 'Frivolous, casual, or other uses of EAS Tones for reasons other than their defined purpose can desensitize viewers to the tones and thereby undermine the effectiveness of the system in the event of an actual emergency.'

 

All the three companies have acknowledged that they have approved the video since it was consistent with its guidelines. FCC pointed out that the companies have revised its guidelines that it will ban material which contains real or simulated alert tones, but FCC is imposing a fine as the violations was done multiple times at the same time. NBC Universal needs to cough out $530,000, and ESPN will be fined for $280,000. Viacom will have to pay a fine of $1.12 Million.

NEWS SOURCES:Theverge.com

Related Tags

Further Reading: Read and find more Current Affairs news at our Current Affairs news index page.

Do you get our news RSS feed? Get It!

Post a Comment about this news

Latest Tech News Posts

View More News Posts

TweakTown Web Poll

Question: Facebook's acquisition of Oculus VR will...

Improve Oculus Rift Development

Hamper Oculus Rift Development

Completely destroy Oculus Rift Development

Let's wait and see, I'm not sure

or View the Results

View More Polls

Forum Activity

View More Forum Posts

Press Releases

View More Press Releases