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Companies fined for using emergency alert tone for a movie trailer

The movie 'Olympus has Fallen' caused a panic with a lot of people as the trailer with the two-tone emergency alert aired in multiple channels.

Published Tue, Mar 4 2014 8:14 PM CST   |   Updated Mon, Oct 19 2020 8:15 PM CDT

The FCC was not too happy when they found out that the Emergency Alert System was used in a Movie trailer 'Olympus has Fallen' about an attack. Viacom, NBC Universal and ESPN was slapped with a $1.9 million fine for running this trailer. The trailer was aired on multiple channels with the two-tone emergency signal. Because of the trailer being shown in more than one channels, people felt that it was misleading and were not happy about it.

Companies fined for using emergency alert tone for a movie trailer | TweakTown.com

One the complaints read,"This is misleading and had our entire family running to the TV to find out what was going on, only to find it was a commercial". FCC added that 'Frivolous, casual, or other uses of EAS Tones for reasons other than their defined purpose can desensitize viewers to the tones and thereby undermine the effectiveness of the system in the event of an actual emergency.'

All the three companies have acknowledged that they have approved the video since it was consistent with its guidelines. FCC pointed out that the companies have revised its guidelines that it will ban material which contains real or simulated alert tones, but FCC is imposing a fine as the violations was done multiple times at the same time. NBC Universal needs to cough out $530,000, and ESPN will be fined for $280,000. Viacom will have to pay a fine of $1.12 Million.

NEWS SOURCE:theverge.com

After being a long time PC enthusiast and a former contributor for many Indian based PC and Tech forums, Roshan now joins TweakTown covering tech news and also any developments from India. Like many enthusiasts, with years of being involved in many Indian tech forums and running his own tech site, he's commonly referred by his forum nickname 'The Sorcerer' by many old and new fellow PC enthusiasts, followed by few companies from time to time. He's also the winner of the TweakTown's Computex 2012 Taipei trip. If any free time is left, Roshan prefers to play FPS games.

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