TweakTown
Tech content trusted by users in North America and around the world
6,000 Reviews & Articles | 38,738 News Posts
TRENDING NOW: Intel's Core i7-5960X CPU has already been overclocked to 6.2GHz

Business tech company SAP brings high-tech to the Super Bowl

SAP provides custom NFL Super Bowl experience, using custom analytics and other fun stuff (NYSE:SAP)

| Software News | Posted: Jan 27, 2014 2:25 am

NFL sponsor and tech giant SAP will help bring technology to the Super Bowl experience, providing updated, custom information for football fans. Both companies have provided real-time team and player stats throughout the season, and will be continually improved for future seasons.

 

TweakTown image news/3/5/35089_01_business_tech_company_sap_bringing_high_tech_to_the_super_bowl.jpg

 

Using its own NetBase analytics software, SAP is going to provide an interactive exhibit for football fans in New York City, running through next Sunday. The information provided is based on data collected from social analytics, compiled throughout the season, including positive and negative team sentiment, team support from fans, and social media buzzword tracking.

 

SAP and other big-money sports sponsors are getting creative to help boost return-on-investment and company brand exposure. The NFL uses SAP cloud computing software and both companies are in the second year of a multi-year business partnership.

NEWS SOURCES:Informationweek.com

Related Tags

Further Reading: Read and find more Software news at our Software news index page.

Do you get our news RSS feed? Get It!

Got an opinion on this news? Post a comment below!

Latest Tech News Posts

View More News Posts
Check out TweakTown Polls on LockerDome on LockerDome

Forum Activity

View More Forum Posts

Press Releases

View More Press Releases