Tech content trusted by users in North America and around the world
5,677 Reviews & Articles | 36,079 News Posts
Weekly Giveaway: Fractal Design Arc Cases Contest (Global Entry!)

iPhone loyalty drops in US, Europe according to the latest figures from Strategy Analytics

Strategy Analytics' latest figures show that iPhone loyalty has dropped in the US and Europe

| Mobile Devices, Tablets & Phones News | Posted: Oct 31, 2012 2:32 am

According to Strategy Analytics' latest figures, loyalty for the iPhone has dropped in both the US and Europe. This marks the first time since the iPhone launched in 2007 that the number of iPhone users stating they'd either definitely, or will probably purchase their next phone from Apple has dropped, both in the US and Europe.


TweakTown image news/2/6/26473_04_iphone_loyalty_drops_in_us_europe_according_to_the_latest_figures_from_strategy_analytics.jpg


The latest figures from the Wireless Device Lab Report found that 88% of US-based iPhone owners planned on upgrading to another iPhone, which is down from 93% last year. Over in Europe, 75% would stay with the iPhone, down from 88% in 2011.


Strategy Analytics' director said that the new numbers show a continuing success for Apple, where they've been able to retain their existing user base, while attracting new customers. He did cite that negative press and accusations of a lack of innovation by Apple are pushing customers toward other products from different manufacturers like Samsung, for example.


Related Tags

Further Reading: Read and find more Mobile Devices, Tablets & Phones news at our Mobile Devices, Tablets & Phones news index page.

Do you get our news RSS feed? Get It!

Post a Comment about this news

Latest Tech News Posts

View More News Posts

Latest Downloads

View More Latest Downloads

TweakTown Web Poll

Question: Did EA kill the Battlefield franchise with the terrible BF4 issues?

Yes, Battlefield is doomed

No, Battlefield will live on strong

I'm not sure, but I know EA needs to improve its game

or View the Results

View More Polls

Forum Activity

View More Forum Posts

Press Releases

View More Press Releases
Get TweakTown updates via Facebook!
Just click the "Like" button below