iPhone loyalty drops in US, Europe according to the latest figures from Strategy Analytics

Strategy Analytics' latest figures show that iPhone loyalty has dropped in the US and Europe.

@anthony256

Published Oct 30, 2012 9:32 PM CDT
Updated Nov 3, 2020 1:26 PM CST

36 seconds read time

According to Strategy Analytics' latest figures, loyalty for the iPhone has dropped in both the US and Europe. This marks the first time since the iPhone launched in 2007 that the number of iPhone users stating they'd either definitely, or will probably purchase their next phone from Apple has dropped, both in the US and Europe.

The latest figures from the Wireless Device Lab Report found that 88% of US-based iPhone owners planned on upgrading to another iPhone, which is down from 93% last year. Over in Europe, 75% would stay with the iPhone, down from 88% in 2011.

Strategy Analytics' director said that the new numbers show a continuing success for Apple, where they've been able to retain their existing user base, while attracting new customers. He did cite that negative press and accusations of a lack of innovation by Apple are pushing customers toward other products from different manufacturers like Samsung, for example.

NEWS SOURCE:electronista.com

Anthony Garreffa

Anthony joined the TweakTown team in 2010 and has since reviewed 100s of graphics cards. Anthony is a long time PC enthusiast with a passion of hate for games built around consoles. FPS gaming since the pre-Quake days, where you were insulted if you used a mouse to aim, he has been addicted to gaming and hardware ever since. Working in IT retail for 10 years gave him great experience with custom-built PCs. His addiction to GPU tech is unwavering and has recently taken a keen interest in artificial intelligence (AI) hardware.