Just recently we took a look at the AMD K10 architecture in the form of the Phenom X4 processor, and while it doesn't have the power and clock speeds to directly compete with the Core 2 on a clock for clock basis, AMD has one idea in mind; cost, that is where Phenom can't be argued on.
With the top model Phenom costing around the $250 AUD mark, it's a hard processor to go past, especially when you consider you can have it with either an AMD chipset to support Crossfire or an NVIDIA chipset to support SLI and Crossfire (that's coming soon folks).
While the X4 is the more costly option (though in today's world the cost of a $250 processor isn't really that expensive), AMD is going to start shipping a cheaper option based on the same K10 architecture, and yes it keeps the Phenom branding, it's a direct descendant of the X4, but with a few modifications.
On the chopping block today we have the new kid on the block designed to take over where the Athlon 64 X2's price range is set. Help us welcome to the Phenom family the triple core X3. How well does it perform? Stick around while we find out!