NVIDIA ION PLATFORM ENERGISES ATOM INTO A PREMIUM PC EXPERIENCE

GeForce 9400 with Atom Creates a New Class of Affordable Premium PCs

NVIDIA is poised to energise the PC market by transforming Atom PCs into a premium experience found today in higher priced laptops and desktops. NVIDIA will supercharge the fastest-growing segments of the PC market - netbooks, small form factor and all-in-one PCs - by enabling these products to play rich media and popular games in high definition. At the same time, the Ion Platform will create new and exciting premium PCs that fit in the palm of your hand.

The formula is simple: Combine the highly rated GeForce 9400 GPU found in new desktop and notebook PCs with the Intel Atom CPU. This combination (code-named Ion TM Platform) enables the smallest premium PC experience available today, making it ideal for the exploding category of mini-notebooks and compact PCs.

Unlike existing chipsets paired with the Atom CPU, the GeForce 9400 GPU delivers up to 10 times the graphics performance, plays full-spec 1080p high definition video, supports the full Windows Vista user interface and the upcoming Windows 7, and runs popular PC games such as Call of Duty 4. The GeForce 9400 GPU does all of this in about one-half of the space of today's Atom CPU-based solutions with little affect on battery life.

"Until now, high definition affordable PCs was an oxymoron!," said Drew Henry, general manager of the MCP business unit at NVIDIA. "The Ion Platform pairs the GeForce 9400 with a truly great Intel Atom CPU and lets consumers surf the Internet, play top games, edit photos, and watch videos all in high definition. This will really energize the PC market in 2009!"

"Customers have told us they would like a premium Windows Vista experience on small form factor PCs," said Mike Ybarra, General Manager of Product Management at Microsoft.

Windows Vista Premium combined with the GeForce 9400 in NVIDIA's Ion platform offers low cost, small form factor PC designs that can take advantage of the scenarios found in Premium versions of Windows Vista while enabling mobility customers' desire in a small form factor design. We will continue to work closely with NVIDIA to bring these PCs to market benefiting from the unique graphics, video and compute processing features of this new GPU solution."

"Spore looks and runs great with netbook and nettop PCs featuring GeForce GPUs and Atom CPUs," said Lucy Bradshaw, executive producer, Spore. "Gamers will be impressed with the Ion platform's power and portability."

"Elemental's Badaboom Media Converter accelerates video transcoding by tapping into the power of the massively parallel NVIDIA GeForce GPU and CUDA technology," said Sam Blackman, Elemental Technologies CEO. "We've seen that the 16-core GeForce 9400 GPU transcodes video up to 10X faster than the Intel Atom CPU alone. Regardless of what CPU you have, for the best video transcoding performance, an NVIDIA GPU is essential."

"Netbooks have exploded onto to the scene, and we are excited that you can now experience full Blu-Ray playback in the smallest form factors with a GeForce 9400 and Intel Atom CPU with the Cyberlink PowerDVD player," says Alice H Chang, CEO of Cyberlink Corp.

About the GeForce 9400 GPU

The NVIDIA GeForce 9400, recently introduced with the Apple MacBook, MacBook Pro, and MacBook Air, is a single chip, high performance, highly integrated design that is ideal for notebooks and smaller computing devices. It features 16 processing cores that deliver a whopping 52 GFLOPs of processing power, making it the most powerful integrated GPU on the market today. GeForce 9400 delivers up to 5 times faster graphics performance than Intel Centrino 2, adds legendary GeForce application compatibility, and boosts photo and video editing productivity for popular applications like Adobe Photoshop CS4, Adobe Premier CS4, Cyberlink PowerDirector 8, Badaboom, and more. It also includes NVIDIA PureVideo HD technology which enables Atom-based PCs to play full-spec 1080p movies for the first time.

About NVIDIA

NVIDIA (Nasdaq: NVDA) is the world leader in visual computing technologies and the inventor of the GPU, a high-performance processor which generates breathtaking, interactive graphics on workstations, personal computers, game consoles, and mobile devices. NVIDIA serves the entertainment and consumer market with its GeForce graphics products, the professional design and visualisation market with its Quadro® graphics products, and the high-performance computing market with its Tesla™ computing solutions products. NVIDIA is headquartered in Santa Clara, Calif. and has offices throughout Asia, Europe, and the Americas. For more information, visit http://www.nvidia.com.