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Some cinemas in the United Kingdom have announced a blanket ban on Google Glass just days after the smart specs arrived in the country.
The Cinema Exhibitors Association, or CEA, represents 90 percent of all the UK's cinemas, and has just announced it will request customers do not wear Google Glass at all. "Customers will be requested not to wear these into cinema auditoriums, whether the film is playing or not," spokesperson Phil Clapp said in an interview with the Independent. Vue, one of the biggest chains in Britain, said that moviegoers will be asked to take off Glass once the lights dim.
But, the Press Association reports, a Google spokesperson believes the ban is down to a lack of understanding about Glass. "We recommend any cinemas concerned about Glass to treat the device as they treat similar devices like mobile phones: simply ask wearers to turn it off before the film starts," a spokesGoogle said. "Broadly speaking, we also think it's best to have direct and first hand experience with Glass before creating policies around it."
The Florida Fish and Wildlife Conservation Commission (FWC) has unveiled a Web-savvy augmented reality campaign to help identify and eradicate the invasive lionfish. Using AR technology from Aurasma, the FWC hopes to keep Florida residents engaged - and that could lead to more reports and interaction. The first 250 people to use the Report Florida Lionfish app to file an online report will receive a free t-shirt and app that brings the shirt to life.
All collected data will be available to the public, along with data sharing policies to help other conservation agencies in the area.
"It's kind of kitschy but it will make an impact," said Amanda Nalley, FWC spokesperson. "I think it's going to be something really cool. It's a great way to reach out to people who are already immersed. We want to get as much information out and make it as easy as possible. We want people to be able to access information while they are out hunting and fishing."
The ARC4 augmented reality software was recently introduced by Applied Research Associates (ARA), as the most advanced, wearable software available. Developers ensured ARC4 is able to seamlessly integrate with heads-up displays, using virtual graphic icons and messages overlaid with the regular environment. ARC4 is suitable for consumer, military and enterprise environments, including logistics and operations, immersive training, or team coordination.
"ARC4 will change the way you see and interact with the world around you - the same way the smartphone changed the way you communicate," said Dave Roberts, ARC4 lead engineer, in a press statement.
In early 2014, it was predicted that the mobile augmented reality market would surpass $1 billion annually by 2015 - and momentum continues to pick up as both software and hardware developments accelerate. It's possible the overall AR market could increase 30 percent each year over the next four years, and that number could rise further as consumers become more comfortable with the virtual augmented reality environment.
I can only imagine that driving a tank with a very limited field of view is a difficult thing to do. The Norwegian Military is looking at using technology to make navigating tanks easier for the crew. The tech the military is eyeing is the Oculus Rift VR headset.
The headset is being looked at as a way to give the tank driver 360-degree vision around the tank. Currently the Norwegian military is testing prototypes of the headset. The plan is in the future to add other items to the virtual view making it easy to see what is going on with the tank systems and where the driver is going.
The Epson Moverio BT-200 augmented reality smart glasses can now be purchased with a $699.99 price tag, and while the headset may not be stylish, could end up being a great tool for use in the enterprise space.
Epson first showed off the Moverio BT-200 during CES in January, and added intrigue by including two screens. The company says using the glasses is the equivalent of looking into an 80" HDTV right in your face, and requires a handheld touchpad to use.
"Moverio BT-200 is Epson's second-generation smart glasses and incorporate much of the feedback provided by both the AR developer and end-user communities," said Anna Jen, Epson America New Ventures/New Products Director, in a press statement. "With these improvements, Moverio BT-200 is poised to deliver an AR experience that will revolutionize workflow, training and repair in the enterprise environment."
Augmented reality isn't a new technology, but its growing emergence has given developers and retailers an innovative manner to approach customers.
Startup companies such as Blippar, Daqri, Layar, Sayduck, and Waygo are developing niche augmented reality apps and services - and bigger companies are dumping more research funds into seeing how to integrate AR into customer offerings.
Moving forward, the regular augmented reality market is expected to grow 30 percent year-over-year during the next four years - and the mobile augmented reality will top $1 billion annually by 2015 - as consumers, developers, and companies willing to try using augmented reality.
If nothing else, augmented reality should see critical growth among businesses trying to help employees become more efficient. Smartphones, tablets, and head-mounted displays are opening the door to augmented reality, though software and app development aren't immersive enough to get most business decision makers to pull the trigger.
However, as head-mounted displays become more familiar - along with increased smartphone and tablet saturation - companies are able to test augmented reality apps. For example, decision makers hope employees in the field, at the office, or on production floors can use augmented reality to enhance work flows and day-to-day operations.
The mobile augmented reality industry is expected to top $1 billion annually by 2015, as more businesses embrace the emerging technology. Analysts have pegged the industry with an estimated growth of 30 percent per year over the next four years, though cost and functionality will also need to increase.
Researchers from the Korea Advanced Institute of Science and Technology (KAIST) hope to push the augmented reality and wearable electronics market to the next level with its K-Glass product. The device is a hand-mounted display and if the wearer walks up to a restaurant, the daily menu and 3D images of food are displayed.
Based on sound, video, graphics, and GPS, K-Glass users suddenly are thrust into an interactive and live virtual environment.
"HMDs will become the next mobile device, eventually taking over smartphones," said Hoi-Jun Yoo, KAIST Professor of Electrical Engineering, in a statement. "Their markets have been growing fast, and it's really a matter of time before mobile users will eventually embrace an optical see-through HMD as part of their daily use. Through augmented reality, we will have richer, deeper, and more powerful reality in all aspects of our life from education, business, and entertainment to art and culture."
There is a significant amount of interest in augmented reality, though consumers are still patiently waiting to see how the hardware and software apps continue to develop.
Annual revenues from mobile augmented reality technology will eclipse $1.2 billion by 2015, according to Juniper Research, as the market continues to evolve at a rapid pace.
The mobile AR market reached just $180 million in 2013, as consumers and businesses become more familiar with mobile applications and services available. Specifically, video games, which accounted for 40 percent of AR downloads last year will help drive the industry in 2014 and 2015, respectively, though entertainment, lifestyle, and enterprise AR also is slated to increase.
As more companies appreciate the importance of mobile technologies, brands such as Nestle, Heinz, Uniliver, and other major corporations want to use AR to engage customers.
Juniper Research warned that AR supporters need to help continue sharing benefits to consumers - especially with the industry already fragmenting from varying levels of product development.
The U.S. Army plans to utilize augmented reality technologies in its efforts to better prepare soldiers for training and missions. Companies with developed AR-related solutions that can be used by individual soldiers - or as a team - can respond to the Army Contracting Command's recent Sources Sought notice.
As military budget spending has spiraled out of control, there is growing interest in augmented reality and virtual reality-related projects that will help reduce spending. Newer technologies open the door for more sophisticated, realistic training programs that help leading up to the battlefield.
The U.S. military has embraced AR research and development prior to it becoming a more commonly spoken about practice in the consumer market. The Department of Defense (DoD) is working with Innovega on the iOptik augmented reality contact lenses with customized head-up display (HUD).