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Intel unveils MICA smart high-tech, luxury smart bracelet to consumers

Intel unveiled its MICA fashionable smart wristband for shoppers with deep pockets
By: Michael Hatamoto | Wearable Computing News | Posted: Sep 4, 2014 12:30 pm

Intel has unveiled the My Intelligence Communication Accessory (MICA), a luxury smart bracelet that will be available at Barney's in time for Christmas. The bracelet has water snakeskin and semi-precious gems in a design that features a touchscreen display for wearers to interact with.




The only hardware features currently available from Intel is that it includes a 3G cellular radio. However, it will support SMS messaging, messages sent to the bracelet and calendar reminders from your mobile phone.


"The wearables market currently exists in two categories - sports wearables that track performance and wearables that are pretty much a cell phone crammed into a small space," said Aysegul Ildeniz, Intel new devices VP, in a recent interview. "We have to grow the pie collectively. We need to go after audiences not addressed currently by wearables and make them much more aesthetically pleasing."


Intel was caught off guard as consumers transitioned to smartphones and tablets, and the Silicon Valley company has learned from past mistakes. Intel is hosting an "Opening Ceremony Spring/Summer 2015 fashion show" on September 7.


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