Even with a slightly lower TDP that their top-tier offerings, and much less cost, Be Quiet still shows us that this is a "premium" cooler in the metallic band running down the left side. Their name is at the top of the panel, just above the image of the cooler taking up most of the room. Below that is the name of the cooler along with notations to exceptional cooling, and even though not grammatically correct, they cover its "significant quiet" aspect as well.
The right side of the box shows us a bit about Be Quiet and what they are all about, followed with an informative yet condensed version of the specifications. Then, at the bottom, we find a mention of the 190W TDP, and at the lower-right corner, we see the company's internet address.
Spinning the packaging once again gets us to the back of the box, where the name of the cooler and company name is at the top. The bulk of the panel is used for the pair of images, one about RAM clearance, and the second covering features of the base design. At the bottom, we see it was imagined and designed in Germany, while at the right is a bar code, and under it is the BK004 model number, and the fact that the cooler is built in China.
The last panel of the packaging offers up a QR-Code, which will take you to the product page, whose address is also typed out below the code. In eleven languages, it explains that the code is used to see the product information for this CPU cooler.
To remove the cooler from the packaging, open the top, flip the box over, and let it fall into your other hand. At the top of the box is a thick layer of foam to protect the top of the tower and a matching piece under the base. The hardware is in the cardboard found under the tower, and the fan is placed in the bottom of the box, under the base of the Shadow Rock 3. Even without much for side protection of the tower, what is here does a terrific job of protecting the investment, and we did not find a fin slightly out of line, let alone any sort of blemishes from its travels.