Razer is marketing the Razer Seiren Emote directly at streamers, as the whole point of the microphone is to entice streamers to be a bit more interactive with their viewers through visual emoticon use. Upon purchasing the Emote, buyers have the ability to change the 8-Bit LED Matrix to 100 different emoticons and customizing the individual squares manually. 8x8 pixel GIF's can also be uploaded to the Emote through the use of the Streamer Companion App.
So why would you want to do this? Owning the Emote will give you the option to be able to link your Twitch stream to the Streamer Companion App. Doing this will allow you to add alerts to the Emote that can display custom icons or GIFs on the Emote's LED display. An example of this is when your stream acquires a new follower. Owning the Emote will allow you to program the microphone to show a smiley face (or any other emoticon) every time a new follower is gained. The same principle goes for subscriptions, cheer, chat messages, and more.
The Streamer Companion app does do a fantastic job of giving buyers many options for customization. The downside to this is that you have to download a whole separate program to use it, why couldn't Razer incorporate this into their base Synapse software to save users the trouble?
The Razer Seiren Emote is also extremely simple to install, coming under what I like to call the 'plug and play' category. In the odd event of you not being able to get the microphone working, I have provided a step-by-step guide on how to enable it through Windows here.
Last updated: Apr 7, 2020 at 12:34 pm CDT