Wrapping things up, I'm head over heels in love with the ROG Strix XG438Q. So much so, that I refuse to return my sample. I warned ASUS that this was my dream monitor when it was revealed at CES 2019 nearly a year ago now, and now that it is in front of me (literally as I type this) it's everything I thought it would be, and much more.
Between then and now I've been talking with ASUS about it and wanting to get it in my lab as soon as I could and now that it is here, it's not leaving. The ASUS ROG Strix XG438Q is that good that I simply can't part with it now, and while I normally have these feelings with other high-end gaming displays the ROG Strix XG438Q is just so different.
Once it's on your desk, the ROG Strix XG438Q will change your gaming world (for the better) forever. It's packing a gorgeous larger-than-life 43-inch 4K panel, with a rocket-fast 120Hz refresh rate (and while there's 144Hz panels out there, it's much harder to tell the difference between 120Hz and 144Hz versus the huge chasm between 60Hz and 120Hz).
ASUS also has another big but very subtle win with its ROG Strix XG438Q -- there's no active fan. Unlike my Acer Predator X27 with its near-similar specs (4K 144Hz), the ASUS ROG Strix XG438Q is silent. The Acer Predator X27 is notorious for being noisy with its active fan, something I constantly forget about when I finish gaming for the night and hear a fan thinking "what the hell have I left on" and it's my damn monitor. The ASUS ROG Strix XG438Q is silent in its operation, which is another tick for the larger-than-life 43-inch 4K 120Hz gaming beast.
If you're in the market for a new monitor and wanted something bigger than the current and overcrowded flock of 27-inch gaming monitors, but didn't want to go for 'just' a 32-inch panel, and didn't like the 21:9 UltraWide displays... then the ASUS ROG Strix XG438Q is perfect.
Hell, for any enthusiast like myself you're going to absolutely fall in love with the ASUS ROG Strix XG438Q -- it is my best monitor of 2019 and now my daily driver. Sorry ASUS, you've lost your monitor to me and I hope you're not too mad about it. You shouldn't have made such a kick ass display.
The Bottom Line
The ASUS ROG Strix XG438Q is a larger-than-life gaming monitor that feels like it has dropped from Heaven. 43 inches of 4K glory at 120Hz - gaming has NEVER been better than this.