Fractal does a clean frontage for the ION SFX 650G as its clean and subdued. The package shows a full-color image of the ION SFX model along with the fan grille. The fractal name and brand are all that adorn the front with zero iconography or marketing fluff cluttering the package front.
The rear shows the various other angles of the PSU with the modular interface front and center. There are also a few key features and the certifications and warranty info here. There is also a fan speed chart showing how the zero RPM fan works and when it should kick in.
On this smaller side, we see a pictorial representation of the PSU dimensions along with the connectors. The total quantity of the pictured connector is also listed so you can easily see if the ION SFX has the connectors you need to connect your rig. With four PCIe 6+2 connectors, eight SATA, and two peripheral (PATA) connectors. I think you would be hard-pressed to build an SFF rig that this PSU would not have the connectors for. There is also a small output table here showing amperages for each rail and the total combined wattage.
This small side of the package is where all of the inventory keeping and data is kept. This includes UPC, EAN, JAN, and serial number bar code labels. This is also where Fractal lists all of the safety certifications applicable to the PSU.
The ION SFX ships encapsulated in a polystyrene style soft foam shell, which helps protect the unit during transit. The PSU cables are in a separate section, which we see covered with the manual and accessory bag. This section is where the main AC input cable resides along with the modular cabling.